The SouthWest STARS is a year round competitive swim team offering high quality, professional coaching and technical instruction for swimmers of all ages and abilities. Our program utilizes a positive self-image psychology approach to educating and training our swimmers. It is our belief that success is a by-product of a positive environment and a positive self-image. The program is geared to help each athlete realize his/her potential by supporting their efforts in a positive manner; both in and beyond the confines of the pool. The SouthWest STARS strive to instill an understanding of, and appreciation for, such concepts as high self-esteem, personal accountability, self-discipline, goal setting and goal achievement. We know that not every swimmer will be an Olympian, but they can all learn, internalize and live the Olympic Ideals of vision, focus, persistence, commitment and discipline. These principles, more than any gold medal or national record, will help each child as they grow and enter the realms of higher education and society in general. We strongly feel that if you help nurture the child, you will help develop (or even unleash) the champion within as well.