SportsEngine, Inc., an NBC Sports Group company, is the leading provider of Sport Relationship Management (SRM) software, empowering athletes, parents, coaches, and sports organization administrators with tools and services to manage their organizations and sports lives.
For the Love of Sport
Sports are life-changing activities that instill important qualities into athletes and build lasting friendships and memories. Participating in sports teaches teamwork, leadership, and social skills, as well as respect, humility, and discipline—many of us were taught these qualities by coaches and volunteers of sports organizations that we were a part of growing up. We are forever grateful for their impact on our lives—they were, and often still are, our heroes.
At SportsEngine, Inc., we build applications and services to help the heroes of today spend less time on the administrative activities of their organization and more time teaching the qualities of Sport to their athletes. They inspire every one of us every single day. Everything we do, we do for the Love of Sport.
Sport Relationship Management (SRM)
Sport Relationship Management (SRM) is a strategy for connecting and managing relationships between people and organizations through all levels of sport. An SRM system helps governing bodies, leagues, clubs, and teams connect with members, families, and fans to share data, streamline reporting and approvals, and manage programs with intuitive software.
The Home of Youth Sports™
We’re proud to be home to the world’s largest directory of youth sports programs, hosted on SportsEngine.com. With 120,000+ organization and program listings for 100+ sports, a full marketplace of sports-related apps, and curated content for coaches, athletes, administrators, families, and fans, SportsEngine.com is the Home of Youth Sports for everyone, of all sport interests and abilities.
SportsEngine was founded in 2008 by college roommates Justin Kaufenberg and Carson Kipfer. Both grew up as youth athletes, playing multiple sports with parents that served as coaches and team volunteers.
Over the years, the pair witnessed firsthand the frustrations that youth sport coaches and administrators faced—long nights of shuffling through paperwork, countless hours spent collecting payments, and last-minute phone calls to families about schedule changes. Simply put, their parents were spending far too much time working and not enough time doing what they loved.
Knowing there had to be a better way to manage a sports organization, the duo dreamed up a solution, and the vision for SportsEngine was born.
Since then, we’ve evolved from being a tenacious startup to a leading corporation with nearly 500 employees stationed across the United States. We’ve grown to be “The Home of Youth Sports” by bringing many youth sports-related apps and services into the fold and joining forces with NBCUniversal in 2016—becoming part of the NBC Sports Group family.
While the company has grown, our vision, culture, and values have remained the same. We continue to serve the needs of youth athletes and parents, coaches and team administrators, leagues, associations and national governing bodies with the mission of enhancing the youth sports experience for all and furthering the Love of Sport.
Jason Cuthbertson is Chief Financial Officer at SportsEngine and is responsible for finance, accounting, and various operations functions. Prior to SportsEngine, Jason held leadership roles in accounting, finance, and treasury at NBCUniversal Media, LLC and IBM. Jason is a CPA and holds an MBA from New York University’s Leonard N. Stern School of Business and a Bachelor’s degree in Accounting from the University of Maryland College Park.
Jody Vogelaar is Chief Customer Officer for SportsEngine and is responsible for customer marketing, creative services, and content strategy. Prior to SportsEngine, Vogelaar led Product and Partner Marketing for Los Gatos, CA-based Roku, and held numerous positions with News Corp including pay-television and digital acquisition marketing assignments in the U.S., China, and London spanning more than a decade.
Brett MacKinnon is Sr. Vice President and General Manager for SportsEngine and is responsible for inside sales and enterprise business development, advertising and sponsorship sales for all of SportsEngine’s competition and sports management platforms. Prior to SportsEngine, MacKinnon held sales roles with Search Leaders, LLC and Cbeyond. He holds a Bachelor's degree in Sport Management from the University of Minnesota.
Sarah Barber is Vice President of Finance at SportsEngine and is responsible for leading initiatives to achieve strategic objectives and optimize long-term profit generation for SportsEngine. Previously, Sarah held leadership positions with Novus Media and at WorldPay (formerly Vantiv). Sarah has a Bachelor’s degree in Economics and a Master’s degree in Statistics from Marshall University, a Master’s degree in Economics from the University of Virginia, and has completed executive education in organizational leadership at Columbia University.
VP, HUMAN RESOURCES
Valerie Just is Vice President of Human Resources at SportsEngine and is responsible for the recruitment and development of talent, compensation planning and recognition, and organizational effectiveness. Prior to SportsEngine, Valerie held various roles within human resources and employee engagement at Comcast Corporation. Valerie has a Bachelor’s degree in Mass Communications from Minnesota State University, Moorhead, and a Master's degree in Human Resource Management from Concordia University, St. Paul.