Webinar Recap: Marketing Tools for the 2025 Swim Season

In our latest webinar, "Marketing Tools for the 2025 Swim Season," we explored essential strategies to help swim teams enhance their online presence and streamline the onboarding experience for new families. This webinar emphasized designing a welcoming and easy-to-navigate website, from showcasing practice schedules and pricing upfront to creating a seamless registration process. 

Here are some of the key highlights:

  • Learn how SportsEngine Motion can help you engage with current and new families.
  • Dive into the importance of website accessibility.
  • Discover how to use Google Analytics insights to your advantage when it comes to making updates to your website.
  • Dive into how to design your website with "trust signals," such as Safe Sport recognition, to show that your club is following best practices.
  • And so much more...!

Watch the Replay

Watch the full webinar replay to learn more about how you can prepare for your 2025 season. 

Not on SportsEngine Motion, yet? Schedule your free demo today >

5 Things Every Youth Sports Organization Should Know About the Safe Sport Act

Content Contributor at SportsEngine

November 1, 2024 | 3 minutes, 28 seconds read

The Safe Sport Act is more than just a guideline—it’s a game-changer for youth athletes, organizations, and families across the U.S. Designed to enhance the protection of young athletes, the law ensures sports programs are safe and supportive environments. Discover the five key essentials of the Act and how you can actively contribute to athlete safety.

1. Mandatory Reporting of Abuse

The Safe Sport Act mandates that all adults involved in youth sports organizations, whether coaches, volunteers, or staff, report any suspected child abuse within 24 hours. This critical requirement emphasizes that everyone in a position of trust (such as a coach or volunteer) is responsible for recognizing and acting on signs of abuse. Failure to report has consequences, including legal ramifications for individuals and organizations. Building a culture of safety starts with a commitment to immediate action when a young athlete may be at risk. 

How you can help: If you are a coach, volunteer, or youth sports administrator, consider getting SafeSport trained. Learn more > 

2. Background Checks for All Adults

The Safe Sport Act requires that all adults interacting with minors in a sports setting undergo regular background checks to create a safe environment. This process is now a standard part of youth sports. It ensures that those in direct contact with young athletes have a verified history of safe interactions. Organizations must establish policies for conducting these checks, keeping them updated, and ensuring their effectiveness in screening adults who have direct access to minors.

How you can help: Are you a youth sports administrator or organization leader? Background checks are not all created equal. Consider the a quality background check. Learn more > 

3. Prevention Training for Abuse and Misconduct

The law also requires abuse-prevention training for all adults working with youth athletes, aiming to educate them on identifying, preventing, and responding to any form of abuse or misconduct. This training, which includes information on appropriate and inappropriate behaviors, empowers coaches, volunteers, and staff to actively foster a safe environment. It’s more than just a requirement—it’s vital to creating a culture where safety is always a priority.

How you can help: Are you a youth sports administrator or organization leader? Ensure your team is up-to-date on their training. Learn more >

4. Limiting One-on-One Interactions

One key component of the Safe Sport Act is the focus on minimizing one-on-one interactions between coaches or other adults and young athletes. Organizations can help reduce opportunities for inappropriate behavior by promoting policies that encourage group settings and parental supervision. Policies may include open-door rules, transparent communication practices, and ensuring that a second adult is present during private interactions.

How you can help: The U.S. Center for SafeSport developed best-practice Minor Athlete Abuse Prevention Policies (MAAPP) that are easy to adopt in any sport setting. Learn more >

5. A Foundation for Organization-Wide Policy

Compliance with the Safe Sport Act means integrating its mandates into every level of an organization’s policies. From mandatory reporting procedures to clear communication standards, creating organization-wide policies that support and enforce the Act is essential. These policies offer legal protection and foster trust and transparency within the community, assuring parents and athletes that their safety is the top priority.

How you can help: If you are a leader in youth sports, encourage every parent and athlete in your organization to download the U.S. Center for SafeSport's new SafeSport Ready app. It provides essential tools, training, and reporting options to reinforce Safe Sport standards, keeping your organization informed and proactive. Learn more > 

A Responsibility We All Share

With these tools and insights, your organization can proactively ensure the highest safety standard for all young athletes. Protecting them isn't just a requirement—it's a responsibility we all share. 

Looking for abuse prevention training for your organization? Learn about the all-inclusive safety programs SportsEngine offers. > 

 

 

Sources
Kelsey Erwin-Formaneck

About Kelsey Erwin-Formaneck

Content Contributor at SportsEngine

Kelsey Erwin-Formaneck is a marketer, writer, and podcast producer for SportsEngine, Inc. She currently works to provide solutions across various digital platforms to help increase youth sports participation, and share the love of sport. Kelsey grew up playing golf, softball, and dance in southeastern Minnesota. In her spare time, you can find her cheering on her favorite Minnesota Wild players, fulfilling her need for speed at a racetrack, or getting out for a trail run.

Webinar Recap: Level Up Your Livestreaming with SportsEngine

Looking for ways to stream your organization's games for those fans back home? In this webinar about SportsEngine Play, our team discusses exciting new ways to bring your games to life. In this webinar, you'll take a deep dive into some exciting new features that’ll make it even easier to highlight top moments, integrate game schedules, and allow your families to watch your broadcasts.

Watch the Replay

Watch the full webinar replay to learn more on how you can level up your season with streaming through SportsEngine Play.

Want to learn more? Schedule your free demo today >

[Oct ’24 Release Recap] Payments, Permissions, and Highlight Reels Updates

SportsEngine continues to innovate and enhance its platform to meet the evolving needs of youth sports organizations. Whether you're managing payments, permissions, or media content, the latest updates to SportsEngine HQ, Motion, and Play are designed to save you time and offer greater flexibility. From individual payment adjustments to unlimited customization of user permissions, this update ensures smoother, more personalized experiences for both administrators and athletes.

Key highlights include: 

  • Flexible Payments: Cancel or credit individual installments for special circumstances, with more options coming soon.
  • Custom Permissions: Create unlimited roles with specific access in SportsEngine Motion.
  • Instructor Scheduling: Instructors can manage their availability to avoid conflicts.
  • Highlight Reels: Combine clips into one video using SportsEngine Play’s enhanced tools.

Watch the full video to learn how these updates can streamline your organization’s finances!

Want to learn more about SportsEngine's latest releases? Dive into all of our product notes here>

Case Study: Tualatin Valley Youth Football League Cuts Administrative Time in Half

Content Contributor at SportsEngine

October 22, 2024 | 5 minutes, 27 seconds read

At a Glance

Technology toolsChallenge: TVYFL needed a centralized league management solution to oversee registration and team rosters. They also needed to ensure that all 2,250 existing coaches and volunteers had completed a background check and the required SafeSport training.
Technology leaderSolutions: By leveraging SportsEngine’s HQ, TVYFL can oversee rosters and registration while still providing flexibility to member associations to manage payment options or association-specific information. SportsEngine's visibility ensures that every coach and volunteer has the appropriate checks and certifications and that every player has completed all requirements before playing.
Live stream capabilitesResults:Since implementing SportsEngine, TVYFL has doubled the number of players it serves. Flexible payment options, fluid registration processes, and live streaming are just some of the benefits member associations and players receive with SportsEngine.

Intro:

Tualatin Valley Youth Football League (TVYFL) is a nonprofit that supports thousands of youth football players across the Portland and Salem, Oregon metro areas. It uses SportsEngine as a centralized hub to manage registration and rosters for 60-member associations, 300 teams, and 6,800 players. Since implementing SportsEngine, TVYFL has nearly doubled registration and saved thousands of administrative hours.

Challenge:

Rapid growth leads TVYFL to look for a scalable league administration solution

As a rapidly growing youth football league, and the largest independent youth football league in the nation, TVYFL staff members and volunteers spent an incredible amount of time simply verifying, collecting, and filing paperwork. Dozens of smaller football associations depended on TVYFL for administrative management, but the processes it had in place were time-consuming and inefficient.

TVYFL needed to find a solution to collect basic information like waivers and medical releases sheets for thousands of players, making it easier for coaches and staff to ensure each player met all requirements. It also needed a way to verify team rosters and ensure players were on the correct team and that each team had the correct number of players. Even more importantly, TVYFL needed to ensure that 2,250 coaches and volunteers had completed current background checks and were up-to-date on abuse prevention training.

TVYFL needed a flexible, scalable, and accessible technology solution that was simple enough to smoothly onboard all the member associations and support their needs.

“SportsEngine has made it much easier for us to operate and manage not only the league, but also the member associations underneath.” - Brian Lyles, President

Solution:

TVYFL finds a comprehensive solution with SportsEngine’s HQ

After analyzing competitors, TVYFL found the solution it was looking for with SportsEngine’s software. Every member association had to be moved into SportsEngine, a straightforward process that only took two months. “SportsEngine provided a team of people to support the entire conversion,” said Lyles. “They helped move all our members into SportsEngine and helped them get their registration and websites set up. The process went very smoothly.”

SportsEngine’s HQ and unique technology stack gave TVYFL the tools to centralize and control registration while allowing each member association to adjust additional requirements for individual players. Each association could easily build its own custom website with SportsEngine, simplifying player registrations and payments.

SportsEngine’s background check option gave parents and players the confidence that every person on the sideline had been approved. “You want to make sure that anybody with access to kids has gone through the training and has been background checked,” explained Lyles. With SportsEngine’s services, each approved volunteer or coach was given a card to carry on a lanyard, which could then be scanned to verify their approval was still active.

Results:

Registration doubles with SportsEngine’s suite of services and ease of use

Since partnering with SportsEngine in 2016, TVYFL has nearly doubled the number of associations and teams under its leadership, growing to 60 associations and 6,800 players across the league. This growth wouldn’t have been possible without SportsEngine. “We used to have around 1,100 coaches and volunteers, and now we’re up to over 2,200,” said Lyles. “You can’t scale like that without a set of tools to support the process.”

Despite rapid growth, SportsEngine is still helping TVYFL and its association members save hundreds of hours each year. “We have 238 team books that have to be verified each season,” explained Lyles. “SportsEngine has helped us automate a lot of that process. In the past, the verification process would take eight to ten hours to verify each division. In book verification alone, we’ve seen a 50% time savings with SportsEngine.”

Each association member can set its payment methods, simplifying the registration process for parents and providing flexible options. “Whether a participant is on a payment plan, payment by card, payment by check, direct deposit, or payment by cash, the ability to manage it is all right there in SportsEngine,” said Lyles.

TVYFL has continued adding services from SportsEngine to enhance team management and the services it offers to coaches and players. This year, it began using SportsEngine’s Play to offer streaming services. “With live streaming, grandparents who don’t live locally can still watch the live games,” explained Lyles. “We’ve gotten a lot of good feedback with that.”

Conclusion:

TVYFL grows by 50% and adds new programs using SportsEngine’s solutions

As TVYFL continues its growth, it looks to SportsEngine to provide innovative solutions that simplify league management and ensure the safety of its players. As one of SportsEngine’s beta testers, TVYFL is often one of the first organizations to try out new services. “SportsEngine continues to innovate and grow its tech stack,” said Lyles. “They’re making it not only easier to manage the league but easier to manage the member associations underneath.”

One way TVYFL is growing is by adding a girls’ flag football program to support area high school flag football teams. The program doubled registration from its first season to the second, and Lyles is looking forward to even more growth in the upcoming third season.

“One of the most important things in building a new program is connection and building community,” said Lyles. “If you want to step into something like that, you have to be intentional. We absolutely use SportsEngine for this program.”

Brynn Mahnke

About Brynn Mahnke

Content Contributor at SportsEngine

Brynn Mahnke is a contributing writer for SportsEngine. She focuses on writing customer stories that share how people and businesses can leverage technology to bring insight and efficiency to everyday processes. In her spare time, you can find her playing soccer, running, or hanging out with her family.

Schedule your free demo

Not on SportsEngine, yet? Fill out this form, and one of our experts will show you how we can take your organization to the next level.

 

Connect and Grow in Youth Sports with the SportsEngine Community

Content Contributor at SportsEngine

October 20, 2024 | 1 minute, 40 seconds read

Are you seeking a place to connect with fellow youth sports administrators who understand your unique challenges?

Want to collaborate on solutions, share ideas, or get early access to exclusive features that can help your organization run smoothly? If you’re ready to level up your game, the SportsEngine Community is exactly what you’ve been looking for. Here’s why you should join:

What’s in it for You?

💬 Collaborate & Troubleshoot 

Need help managing registrations, schedules, or communications? In the community, you can ask questions, share insights, and get advice from other admins who’ve been there and done that.

✨ Exclusive Access to Features & Collaborations

Be the first to test and provide feedback on the latest SportsEngine features, with early access to product updates, new tools, and exciting partnerships

⚾ 🏈 ⚽ Sports-Specific Forums

Whether you manage a soccer club, swim team, or baseball league, our forums allow you to connect with others in your sport and share tips and best practices to improve your organization.

📲 Feedback Opportunities

Your voice matters! Share your thoughts and help shape the future of SportsEngine products. We’re always listening to community members for ways to improve.

A Community Built on Respect & Collaboration

We aim to create a space where youth sports administrators can collaborate in a welcoming, inclusive environment. Please remember to engage with kindness, respect, and consideration for others. Together, we can build a positive, helpful community that thrives on shared knowledge and support.

Join the community today >

Kelsey Erwin-Formaneck

About Kelsey Erwin-Formaneck

Content Contributor at SportsEngine

Kelsey Erwin-Formaneck is a marketer, writer, and podcast producer for SportsEngine, Inc. She currently works to provide solutions across various digital platforms to help increase youth sports participation, and share the love of sport. Kelsey grew up playing golf, softball, and dance in southeastern Minnesota. In her spare time, you can find her cheering on her favorite Minnesota Wild players, fulfilling her need for speed at a racetrack, or getting out for a trail run.

Schedule your free demo

Not on SportsEngine, yet? Fill out this form, and one of our experts will show you how we can take your organization to the next level.

 

From TeamUnify to SportsEngine Motion: What the Rebrand Means for Swim Organizations

Content Contributor at SportsEngine

October 16, 2024 | 3 minutes, 25 seconds read

After 15 years of providing swim organizations with industry-leading management software, TeamUnify is taking an exciting new step: rebranding to SportsEngine Motion. This transition is more than just a name change; it represents a deeper integration into the broader SportsEngine ecosystem, unlocking more resources, tools, and opportunities for swim clubs to grow and thrive. 

In this article, we’ll explain why we’re making this change, what it means for you, and how this rebrand will benefit your swimming organization moving forward. 

1. Why Rebrand?

For the past decade, TeamUnify has benefited from being part of the SportsEngine family, gaining access to shared resources, technological advancements, and integrated products. Rebranding to SportsEngine Motion is a natural next step, aligning us fully with SportsEngine to deliver even more value to our customers. This change allows swim organizations to access SportsEngine's broader suite of tools and services while maintaining the same swim-specific focus they've come to expect. Though our name is changing, our commitment to supporting swim organizations remains the same. 

2. What Stays the Same

As the name changes, many parts of our original business that our customers rely on will remain the same.  

The core platform, technology, and services that help swim clubs manage their daily operations won’t be disrupted. The rebrand is designed to enhance your experience, not complicate it. Here’s what will stay the same: 

  • Your Technology and Services: The core tools you use to manage your swim organization—whether that’s event management, membership tracking, or financial operations—will remain unchanged. You’ll still have access to all the features that help you streamline your operations. 
  • Daily Operations: There will be no disruption to your daily operations. You can continue using the platform just as you always have, with the same workflow and functionality. 
  • Customer Support Team: You’ll continue working with the same team of customer support and account management professionals who’ve helped you succeed. You can rely on their expertise, just as you did before. 
  • Pricing Structure: Your current pricing and subscription plans will not change as part of this rebranding. 

The Benefits of Joining the SportsEngine Family

The rebranding of TeamUnify is about offering swim organizations more resources, innovation, and support. By fully integrating with the SportsEngine ecosystem, clubs gain access to advanced tools, including streaming services for swim meets and enhanced event management features. Continuous product improvements mean faster updates and innovative features that streamline daily operations. Plus, expanded support through webinars, training materials, and access to a broader sports community ensures swim clubs can connect, learn, and grow. 

Key benefits include: 

  • Expanded tools like streaming and event management 
  • Continuous innovation and product updates 
  • Stronger customer support and community engagement 
  • Reliable platform with enhanced stability and security 

This rebrand marks the final step in the journey from TeamUnify to SportsEngine Motion, building on over 15 years of supporting swim organizations. Now fully aligned with SportsEngine, the platform offers more opportunities for growth while maintaining its commitment to simplifying swim club management and helping athletes succeed. 

Rebrand Timeline and Next Steps

The rebrand to SportsEngine Motion will be completed by November 15, 2024. Key dates include: 

We’ll provide ongoing support throughout this process to ensure a smooth transition. Our mission remains the same—to support swim organizations with the best tools, resources, and customer service. Feel free to reach out with any questions.

Kelsey Erwin-Formaneck

About Kelsey Erwin-Formaneck

Content Contributor at SportsEngine

Kelsey Erwin-Formaneck is a marketer, writer, and podcast producer for SportsEngine, Inc. She currently works to provide solutions across various digital platforms to help increase youth sports participation, and share the love of sport. Kelsey grew up playing golf, softball, and dance in southeastern Minnesota. In her spare time, you can find her cheering on her favorite Minnesota Wild players, fulfilling her need for speed at a racetrack, or getting out for a trail run.

Schedule your free demo

Not on SportsEngine, yet? Fill out this form, and one of our experts will show you how we can take your organization to the next level.

 

How to Start Streaming Your Team on SportsEngine Play in Three Easy Steps

Content Contributor at SportsEngine

October 15, 2024 | 4 minutes, 3 seconds read

In today’s fast-paced world, Gen Z and Gen Alpha want instant ways to make an impact. How can they stand out to professional or college sports recruiters? Live streaming is the key! Here are three simple steps to get your team set up for success.  

1. Set Up Your SportsEngine Play Account  

The first step to stream your games is setting up your SportsEngine Play account. You're halfway there if you’re already using SportsEngine HQ for your team or club! SportsEngine Play integrates seamlessly into your existing SportsEngine tools, allowing you to manage streams from the same platform where you handle scheduling, rosters, and communication. 

Here’s how to get started: 

If you already have a SportsEngine account, simply log in with your existing credentials. If you don’t have an account yet, creating one is easy—just sign up with your email, and your teams will automatically link once you log in. You can access SportsEngine Play using any of the links below: 

Once you're logged in, you’ll have access to a user-friendly dashboard to manage your upcoming streams, upload on-demand content, and even monetize your games. For a deeper dive into the benefits, check out this article on the launch of SportsEngine’s live broadcasting solution. 

2. Gather the Right Streaming Equipment 

You don’t need a full broadcast studio to stream your games. However, having the right equipment ensures your stream looks professional and runs smoothly. Here's what you'll need: 

  • A camera: Any HD camera will work, whether it’s a smartphone, a GoPro, or a more professional setup. 
  • Tripod or Mount: Use a tripod or mount to keep your camera steady. 
  • Stable Internet Connection: A wired internet connection or strong Wi-Fi will prevent interruptions to your stream. 
  • Streaming Software or App: Download the SportsEngine Play app for iOS or Android for easy mobile streaming, or you can use other streaming software if you prefer to broadcast from a camera or computer. 

Testing your equipment setup before game day is crucial to resolving technical issues. If you're curious about best practices, this guide will walk you through all the details you need to ensure everything runs smoothly. 

3. Start Streaming 

Now that your account is set up and your equipment is ready, it’s time to start streaming! Here’s how: 

  • Open the SportsEngine Play app or access the streaming dashboard from your account. 
  • Select the event or game you want to stream from your schedule. If the game isn't listed yet, you can manually create a new event. 
  • Choose the stream quality and settings based on your internet connection and camera quality. 
  • Hit the “Go Live” button, and your stream will start broadcasting to all the fans, family, and even scouts watching at home. 

You can also share the stream link directly from the app, so your community knows where to tune in. SportsEngine Play gives you control over who can view the stream—whether it’s private for team members or public for everyone. 

"Streaming our games with SportsEngine Play has been a game-changer for our club. Parents who can’t attend games love being able to watch from home, and the ability to share highlights has helped our athletes get noticed by scouts. It’s simple to use and fits right into the tools we’re already familiar with." – John D., Youth Soccer Coach 

Dad streaming game from cell phone

Bonus Tip: Learn How to Monetize Your Streams 

Did you know you can generate revenue from your team’s live streams? With SportsEngine Play, you can monetize your streams by offering paid access or accepting donations. This is a great way to fundraise for your team or club, helping cover costs like uniforms, travel, or equipment. 

One fantastic example of a youth sports facility embracing technology is Homefield Kansas City. Their partnership with SportsEngine has elevated their operations and provided a better experience for families and athletes alike. 

Take Your Team to the Next Level 

Explore the features of SportsEngine Play today by diving into our demo form below to learn more. 

Kelsey Erwin-Formaneck

About Kelsey Erwin-Formaneck

Content Contributor at SportsEngine

Kelsey Erwin-Formaneck is a marketer, writer, and podcast producer for SportsEngine, Inc. She currently works to provide solutions across various digital platforms to help increase youth sports participation, and share the love of sport. Kelsey grew up playing golf, softball, and dance in southeastern Minnesota. In her spare time, you can find her cheering on her favorite Minnesota Wild players, fulfilling her need for speed at a racetrack, or getting out for a trail run.

Schedule your free demo

Not on SportsEngine, yet? Fill out this form, and one of our experts will show you how we can take your organization to the next level.

 

Webinar Recap: The Future of Swimming

Curious about the big changes coming to swim club management? Dive into this webinar recap to learn more about the transition from TeamUnify to SportsEngine Motion—what it means for you, what’s staying the same (almost everything!), and the exciting updates coming your way. You’ll get a first look at enhanced tools like new USA Swimming roster filters and upcoming features designed to make managing your club even easier.

This webinar covers everything, whether you’re wondering about the new app or want to hear about the roadmap for 2025 and beyond. With the same trusted support and innovative platform enhancements on the horizon, now is the perfect time to tune in and see how SportsEngine Motion is shaping the future of swim clubs.

Watch the Replay

Watch the full webinar replay for a deeper dive into these enhancements that will help streamline your season. 

Want to learn more? Schedule your free demo today >

[Early Access] Improved Payment Flexibility in SportsEngine

SportsEngine's latest updates make managing payment plans easier for youth sports organizations. Admins can now cancel or credit individual installments for reasons like injuries, scholarships, or volunteer discounts, and custom reasons can be saved for future reporting.

More features are coming soon, including one-click cancellation of all remaining installments, adding new payments to existing plans, and editing active discounts. These updates enhance financial flexibility and simplify admin tasks. 

New to SportsEngine? 

Dive into our demo form below to learn more about streamlining your team's registrations and payment processes.