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SportsEngine Acquires BracketPal to Power Beach Volleyball League and Events

November 08, 2017


BracketPal joins SportsEngine-owned Advanced Event Systems to create the most complete suite of tools for managing indoor and beach volleyball clubs, tournaments, and leagues.

SportsEngine, a division of NBC Sports Group, today announced that it has acquired BracketPal, the leading beach volleyball league and tournament management software company. The BracketPal team joins forces with Advanced Event Systems (AES), which was acquired by SportsEngine in 2015, to further add to SportsEngine’s comprehensive suite of volleyball technology.

Since its launch in 2010, BracketPal has been used by leagues and tournaments across the country, including USA Volleyball, Rox Volleyball Series, Junior Volleyball Association, Juniors Beach Volleyball League, American Beach Tour, Eastern Sand Power League, Beach Volleyball Clubs of America, and Association of Volleyball Professionals (AVP) First. BracketPal offers its clients online results tracking for parents, players and recruiters, support for publishing results to, same day registrations, automated scheduling, and supports popular formats like “Best of the Beach.”

“When Advanced Events Systems joined SportsEngine, our goal was to put together the most comprehensive solution for volleyball organizations. Over the past 18 months, we’ve had more volleyball programs join SportsEngine than any other period in our history,” said Justin Kaufenberg, co-founder and chief executive officer at SportsEngine. “To best service all volleyball customers, specifically those with growing beach volleyball programs, we knew we’d need to offer a product that meets their unique needs. BracketPal is the most powerful solution on the market, and we’re thrilled they are joining our team.”

The SportsEngine platform is used by more than 750,000 sports organizations, teams, leagues, clubs, associations, and tournaments to grow and promote their organizations, communicate with millions of athletes and parents, and manage competition.

“Joining SportsEngine gives us the resources we need to deliver BracketPal to every beach volleyball league and event” added Jesse Gumm, BracketPal founder. “Together with AES and SportsEngine, we have the most complete suite of technology for volleyball organizations.”

“We’ve used BracketPal and SeedingPal for beach events for the past few years” added Steve Bishop, president and executive director of the Florida Region of USA Volleyball. “These two systems together create the most advanced, turn-key beach event management system available.”

About SportsEngine

Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading provider of Sport Life Management mobile applications for coaches, parents, and athletes and Sports Relationship Management tools for governing bodies, leagues, clubs, associations and events. SportsEngine, Inc. powers over 650,000 teams, leagues, and clubs, helping them manage, connect, and communicate with a diverse range of stakeholders, including athletes, parents, administrators, coaches, referees, scouts, volunteers, fans, journalists, and sponsors. Founded in 2008, SportsEngine, Inc. is based in Minneapolis, MN. For more information, please visit; like the company on Facebook at; or follow SportsEngine on Twitter at @sportsengine.

About Advanced Events Systems (AES)

With more than 50 years’ combined experience managing events of all types and scale, AES delivers proven full-continuum expertise with advanced infrastructure and software modules that empower seamless online registration, hotel management, scheduling services, and results tracking. Founded in 2000, AES is based in Rochester, New York. For more information, visit; on Facebook at; or follow AES at @aes_tournaments.

About Florida Region of USA Volleyball:

The Florida Region of USA Volleyball is a 501c3 non-profit that began operations in the 1960’s and was officially incorporated in 1982 to promote the sport of volleyball and to create competitive playing opportunities for volleyball enthusiasts of all ages throughout the State of Florida. The Florida Region is one of the 40 regional volleyball associations under the umbrella of USA Volleyball and currently serves approximately 14,500 members. Indoor and outdoor programming is available for adults, juniors, coaches and officials. The Florida Region of USA Volleyball headquarters is located in Eustis, FL. Additional information on the Florida Region can be found at


Jim Dahline
Marketing Director
[email protected]