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SportsEngine acquires fundraising platform RallyMe

September 27, 2016


SportsEngine acquires RallyMe to provide a complete fundraising solution to youth sports.

SportsEngine announced today that it has acquired RallyMe, the leading platform for sports fundraising in the nation. Fundraising has been a staple in youth sports for generations. As costs for youth sports participation continue to rise, the need to help programs, teams, and athletes fundraise has never been more critical.

“We believe that participation in sports changes lives by teaching us priceless lessons in character, commitment, leadership and discipline.” said Justin Kaufenberg, co-founder and chief executive officer at SportsEngine. “Through sports we learn so many life lessons like how to set goals, overcome adversity and achieve greatness."

Fundraising has become more critical as participation expenses continue to increase while public spending decreases in youth and team sports. The acquisition of RallyMe will deliver a whole product solution for fundraising combined with best practices, playbooks and support for youth and amateur sport organizations, athletes, and national governing bodies.

RallyMe has helped thousands of athletes, teams and national governing bodies raise funds to continue to participate in sports. “Lack of funds should never keep a kid from staying in the game or a team from reaching its top potential. That is why we founded RallyMe. By joining SportsEngine, we’ll be able to provide our fundraising tools to more sports organizations and in turn, help raise crucial funds to ultimately get more and more young athletes active” said Bill Kerig, founder.

Mr. Kerig will continue to lead RallyMe from their Salt Lake City, UT headquarters. RallyMe will continue to develop and support their products and services which are helping thousands of athletes and teams worldwide.

About RallyMe

RallyMe is the No. 1 online sports fundraising platform. RallyMe has partnered with over 35 sports National Governing Bodies and top sports organizations across the globe to help athletes, teams and organizations raise the funds they need to train and compete. Thousands have raised millions on RallyMe. The platform is safe, secure and provides sophisticated tools and templates to help athletes and organizations raise funds through their personal and social media networks. CNBC called RallyMe the “Gold medal standard” for athlete crowdfunding. Learn more at

About SportsEngine

Helping the world play smarter and live more, SportsEngine, an NBC Sports Group company, is the leading provider of Sport Life Management web software and mobile applications for youth, amateur, and professional sports. Powering more than 500,000 sports teams, leagues, clubs, and associations, SportsEngine features a complete suite of easy-to-use tools that help sports organizations manage, connect, and communicate with a diverse range of stakeholders, including athletes, parents, administrators, coaches, referees, scouts, volunteers, fans, journalists, and sponsors. Founded in 2008, SportsEngine is based in Minneapolis, Minn. For more information, please visit; like the company on Facebook at; or follow SportsEngine on Twitter at @sportsengine.