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SportsEngine's Tourney Machine Announces Partnership with Youth Sports Event Management Provider, Triple Crown Sports

February 13, 2018


SportsEngine, a division of NBC Sports Group, today announced a partnership agreement between its tournament management solution, Tourney Machine, and Fort Collins, Colorado-based, Triple Crown Sports (TCS), a longtime leader in producing impactful youth events from coast to coast.

Part of the SportsEngine platform of services, Tourney Machine facilitates team registration, schedule management and results tracking all in one place for fans, coaches and teams. TCS is a leading tournament operations company throughout the US with over 200 events and more than 18,000 teams per year. TCS will utilize Tourney Machine’s scheduling, scoring, and tournament management technology to operate all of their youth baseball, softball, lacrosse and basketball tournaments making Tourney Machine the official tournament technology partner of TCS.

Additionally, Tourney Machine will enable its external API services to allow TCS to consume data from its own tournaments and track team and player participation. The use of advanced features such as real-time alerts, schedule updates and live scoring through the Tourney Machine mobile app, will assist TCS in operating their events more efficiently.

“We’re very proud to become the official technology partner of Triple Crown Sports,” said Justin Kaufenberg, CEO of SportsEngine. “With our shared commitment to youth sports combined with TCS’s solid reputation as the leader in providing premium youth sports experiences and events, we’re excited to empower TCS with the technology solutions that will help fuel its growth and further their mission.”

“We are excited to form this partnership with Tourney Machine to strengthen the technology, tools and resources we offer to our teams and their families,” said Keri King, CEO of Triple Crown Sports. “Moving away from our own proprietary scheduling software will allow TCS to focus on our purpose statement – to bring athletes and families together in competition and create experiences that embed lasting lifetime memories. Tourney Machine is robust software with the mobile user in mind; it will enhance the TCS experience.”

“We are all really excited for the impact and the value our customers will quickly appreciate with our newest tech partner,” said Elliott Finkelstein, TCS director of fastpitch. “Tourney Machine will help give our users a much-improved experience.”

About NBC Sports Group/SportsEngine

Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading provider of Sport Life Management mobile applications for 14 million coaches, parents, and athletes, and Sports Relationship Management tools for governing bodies, leagues, clubs, associations and events. With its recent acquisition of Sports Illustrated Play and its platform of affiliated sports management services, more than 1 million teams, leagues and clubs use SportsEngine to help reduce the time they spend on administrative tasks which enables them to focus more time on developing their athletes and furthering the love of sport. Learn more at;,, or

About Triple Crown Sports

Based in Fort Collins, CO., Triple Crown Sports has been producing events in youth athletics and the college ranks for more than 35 years. Triple Crown has established a national footprint with destination-friendly tournaments in baseball, fastpitch, lacrosse, volleyball and basketball. TCS fastpitch tournaments (including the 1,000-team Sparkler/Fireworks event) draw the nation’s finest club programs, and hundreds of college coaches attend TCS events for recruiting purposes.

Media Contact:

Jenna Soule
Director of Integrated Marketing and Communications
[email protected]

Kyle Koso
Triple Crown Sports