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SportsEngine Launches North America's Largest Youth Sports Directory to Serve Parents and Youth Athletes

August 08, 2017

Share: Gives Parents Access to More Than 100,000 Youth Sports Listings Across all 50 States and Canada

SportsEngine, Inc., an NBC Sports Group company, is launching North America’s largest youth sports directory, where parents can search and compare youth sports programs in their areas. Available today, just in time for kids heading back to school, the directory contains over 100,000 youth sports listings spanning across 20 different sports for youth and amateur athletes.

By entering a few simple details, including what sport or organization the user wants to search, their postal code, and their child’s gender and age, parents have access to fully-vetted programs across the US and Canada at their fingertips.

“For parents, finding a quality, trustworthy program for their kids from among thousands of choices available is a daunting task,” said Justin Kaufenberg, SportsEngine CEO. “The youth directory provides parents with a curated list of conveniently-located options based on their child’s age, interest, and location. SportsEngine’s mission has always been to make youth sports a rewarding experience for athletes, parents, volunteers, administrators, families, and fans. While we already have the most highly-rated toolset for organizations to run their programs, the evolution of our company is now making sure that parents and kids can find the best program that is best for them.” aims to grow sport participation among youth, a commitment reflected in its support of the Aspen Institute’s Project Play, which mobilizes stakeholders to build healthy communities through sports. Offerings on include no and lower cost programs from the YMCA and Boys and Girls Clubs of America, as well as listings for thousands of local clubs and associations. In addition to season play listings, many national governing bodies are including ‘Try for Free’ programs.

In addition, the directory helps these organizations recruit athletes for their programs. USA Hockey, which has used SportsEngine’s suite of team and league management software for 5 years, is one of the national governing bodies joining at launch.

“We’ve already gotten extremely positive feedback from many of our national governing body partners” said Travis Shives, VP of Sports at SportsEngine. “The new will be a key asset for them to drive awareness and participation in not only their member club programs, but also key membership development programs like ‘Try Hockey For Free’ and ‘TryLax Clinics.’”

Parents can visit today to find a program for their young athlete.

About SportsEngine

Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading provider of Sport Life Management mobile applications for coaches, parents, and athletes and Sports Relationship Management tools for governing bodies, leagues, clubs, associations and events. SportsEngine, Inc. powers over 650,000 teams, leagues, and clubs, helping them manage, connect, and communicate with a diverse range of stakeholders, including athletes, parents, administrators, coaches, referees, scouts, volunteers, fans, journalists, and sponsors. Founded in 2008, SportsEngine, Inc. is based in Minneapolis, MN. For more information, please visit; like the company on Facebook at; or follow SportsEngine on Twitter at @sportsengine.


Jim Dahline
Phone: (612) 230-2394
[email protected]