Official Rules

No Purchase Necessary. A purchase does not improve your chances of winning.

This competition is governed exclusively by the laws of the United States.

Please read these rules before entering the Competition. Participation in this Competition constitutes Entrant’s full and unconditional agreement to and acceptance of these Official Rules and represents that Entrant satisfies all of the eligibility requirements set forth below.


1st and Future (the “Competition”) presented by the NFL, NBC Sports Ventures and Mayo Clinic is open to early-stage companies (i.e., pre-A round or A round) with a tested, functional prototype in production or very close to being in production that can be demonstrated to the Competition judges.  Each eligible company that enters the Competition shall be referred to herein as an “Entrant.”

Employees of the Sponsors (as defined below), or any person involved in the production, development, implementation or handling of the Competition, any agents acting for or on behalf of the above entities, their respective parent companies, officers, directors, subsidiaries, affiliates (including, in the case of the NFL, the NFL’s member professional football clubs), licensees, sponsors, service providers, prize suppliers or any other person or entity associated with the Competition (collectively, the “Competition Entities”) and/or the immediate family (spouse, parents, siblings and children) and household members (whether related or not) of each such employee, are not eligible.  Void where prohibited by law. All applicable federal, state, provincial and local laws and regulations apply.

If a Competition winner is subsequently discovered to be ineligible, the Sponsors reserve the right to forfeit/reclaim any Competition prizes at their discretion, and confer the same on such other Entrant as may be selected by the Competition Entities in their sole discretion.

No more than TWO (2) individuals may represent an Entrant in the Competition. Each representative shall be defined herein as a “team member.” Each team member must be a legal resident of the country in which he or she resides and be at least 18 years of age and the age of majority in their country, state, province, and/or city of residence. Additional procedures governing Competition submissions and conduct are set forth in the Participation Agreement that each Entrant (and its team members) must sign when the Entrant submits its entry in order to be eligible for the Competition. If individuals representing an Entrant are employed by another organization, they must confirm that they are not violating any of their employer’s policies by participating in the Competition prior to submitting an application.


The Competition is sponsored by the National Football League, with offices at 345 Park Avenue, New York, New York 10154 (“NFL”), NBC Sports Ventures, LLC, with offices at 1 Blachley Road, Stamford, CT 06902 (“NBCSV”), and Mayo Clinic, with offices at 200 First Street SW, Rochester, MN 55905 (“Mayo Clinic” and, together with the NFL and NBCSV, the “Sponsors”).

Agreement to official rules:

Participation in the Competition (and execution of the Participation Agreement) constitutes the Entrant’s and each team member’s full and unconditional agreement to and acceptance of these Official Rules and the decisions of the Sponsors, which are final and binding. Winning a prize is contingent upon fulfilling all requirements set forth herein. Sponsors reserve the right to take any actions necessary to verify an Entrant’s and/or any team member’s compliance with these Official Rules and its Participation Agreement before awarding a prize, including, without limitation, engaging a third party vendor to evaluate the entry and/or requiring a Entrant to provide evidence of permission to use certain third party materials. Even though a Finalist (as defined below) may be announced as a winner at the Pitch-Off (as defined below), if the Finalist’s and its team members’ compliance with these Official Rules and/or its Participation Agreement cannot be verified to Sponsors’ satisfaction, the Entrant and the team members will be disqualified, and, time permitting, an alternate winner will be selected.


Competition applications can be submitted at (the “Competition Site”) for each of the Categories listed below in Section 5. See Competition Site for entry instructions. The application period begins at 2:00:00 pm Eastern Time on December 14, 2017 and ends at 11:59:59 pm Eastern Time on January 11, 2018 (“Competition Entry Period”). Limit one (1) application per company. A pitch deck is required, and a video (up to two minutes in length) is optional. By entering, each Entrant and team member agree that its, his or her (as applicable) entry conforms to the Guidelines and Restrictions described below and that Sponsors, in their sole discretion, may disqualify an Entrant or a team member from the Competition if they believe, in their sole discretion, that the Entrant’s entry fails to conform to the Guidelines and Restrictions.

    Guidelines and Restrictions:
  • The entry must not contain material that violates or infringes any rights of any other party, including but not limited to copyright, trademark, patent, privacy, publicity or any other intellectual property rights;
  • The entry must not disparage Sponsor or any other person or party;
  • The entry must not contain material that is inappropriate, indecent, obscene hateful, tortious, defamatory, slanderous or libelous;
  • The entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, gender, religion, nationality, disability, sexual orientation or age;
  • The entry complies with any applicable laws or any other regulation, guideline or community standard in entrant’s country of residence and must not contain material that is unlawful, in violation of or contrary to the laws or regulations of entrant’s country of residence or any jurisdiction where Entry is created;
  • The entry must not include obscenity, indecency, vulgarity or nudity; and
  • The entry must not have been developed or created for or on behalf of a client of the company and must not have won any kind of award, competition or contest.

By entering, each Entrant (including each team member) warrants and represents the following with respect to its, his or her entry: (a) Entrant is the sole and exclusive owner of the entry (including all concepts, materials and/or inventions included therein); (b) the entry will not violate the Guidelines and Restrictions above and/or infringe on any rights of any third parties; (c) to the extent possible under applicable law, no other party can invoke any moral rights in relation to the entry that have not been duly waived; (d) the entry and Entrant’s participation does not violate any local, state, provincial, national or foreign law; and (e) the entry does not contain the confidential information of any third party.

Each Entrant acknowledges that other entrants may have used ideas and/or concepts in their entry that may be similar in idea or concept to what is included in Entrant’s Entry. Each Entrant understands and agrees that he/she shall not have any claim against any other entrant or Sponsors arising out any such similarity or be entitled to any compensation because of any such similarity.

Selection of finalists:

Up to nine (9) Entrants (three (3) from each of the below categories) (each a “Category”) will be selected to proceed in the Competition to a live event (the “Pitch-Off”) to be held at the Guthrie Theater on February 3, 2018 (“Finalists”). Finalists invited to attend the Pitch-Off will be chosen from among the Entrants by the Sponsors or their representatives or agents on or about January 12, 2018 based on which applicants best meet the criteria below (each a “Judging Criteria”):

  • 1. Advancements in Protective Equipment:The winner will be chosen based on the judges’ assessment of which innovation would most likely improve athlete protection.
  • 2. New Therapies to Speed Recovery:The winner will be chosen based on the judges’ assessment of which innovation would most likely decrease injury recovery time.
  • 3. Technology to Improve Athletic Performance:TThe winner will be chosen based on the judges’ assessment of which innovation would most likely advance athlete health and performance.

Finalists will be notified via email on or about January 12, 2018. All Finalists will receive one (1) year of complimentary access to the Union platform, a digital network that catalyzes innovations by connecting startup ecosystems together around the world, courtesy of Comcast LIFT Labs. Platform terms and conditions apply.

The Finalist Competition will be judged under the same Judging Criteria, with one winner being selected from each of the above Categories. Winning teams will be notified at the Pitch-Off on February 3, 2018.

Judges' decisions final:

Decisions of judges are final and binding on all matters relating to this Competition. All Entrants hereby release all judges and Competition Entities from any and all liability regarding those decisions. The Sponsors reserve the right to select fewer than the stated number of Finalists or winners in each of the above categories in the event an insufficient number of entries are received that meet the minimum judging criteria.


Up to two (2) members from each Finalist Entrant will be invited to participate in the Pitch-Off in Minneapolis, Minnesota at the Sponsors’ expense (if any team member that is attending the Pitch-Off is not a team members that signed the Participation Agreement, then such attending team member shall be required to also sign the Participation Agreement). The trip includes two (2) round-trip, coach airfare from the major airport near the site of the Finalist’s business operations to Minneapolis, MN, and hotel accommodations for up to five (5) nights (standard room, double occupancy), at a hotel selected by Sponsor in its sole and absolute discretion. Dates of travel will be January 31-February 5, 2018 and are subject to change at the Sponsors’ discretion. Ground transportation, incidentals (including meals and tips), baggage check-in fees, insurance, and all other expenses not specified above as included in the prize are excluded and shall be the sole responsibility of the Finalists. Finalists are responsible for any federal, state and local taxes and fees associated with receipt or use of a prize. If, in the judgment of the Sponsors, air travel is not required due to a Finalist’s proximity to Minneapolis, ground transportation may be substituted for round-trip air travel at the Sponsors’ sole and absolute discretion.

Travel is subject to the terms and conditions set forth in this Competition, and those set forth by the Sponsors’ transportation carrier(s) of choice. Lost, stolen, or damaged airline tickets, travel vouchers, or certificates will not be replaced or exchanged. Transportation carrier and hotel regulations and conditions apply. Finalists are solely responsible for obtaining valid passports and any other documents necessary for travel out of their country (if applicable). ADDITIONAL DOCUMENTS / CONSENT: Except where prohibited, Finalist and the Finalist team members will be required to sign and return to the Sponsors, by a deadline to be determined, a declaration of eligibility, liability/publicity release, Participation Agreement (to be signed by each team member of the Entrant), W-9 form, and additional documents that may be required by the Sponsors in order to proceed in the Competition. Failure to return required documents as specified will result in disqualification. The declaration of eligibility, and the acceptance of any prize, will also include consent to use each Entrant member’s name and likeness for editorial, advertising, and publicity purposes without additional compensation, except where prohibited by law.

Intellectual Property

A. All patent, copyright and trademark rights (collectively, “Intellectual Property Rights”) belonging to an Entrant or a Sponsor prior to the Competition shall remain vested in that Entrant or Sponsor (as applicable). Any Intellectual Property Rights created or otherwise developed by an Entrant during the course of the Competition shall vest in such Entrant. Any Intellectual Property Rights created or otherwise developed by a Sponsor during the course of the Competition shall vest in such Sponsor. Entrant represents and warrants that the products and services discussed in its Competition submissions and presentations (collectively, the “Presentation”) are and will be the original work of and solely owned by Entrant, or, if a part of those products and services are not original to or solely owned by Entrant, then Entrant has all necessary rights and licenses from any third party in order to incorporate such part into the products and services discussed in the Presentation. Further, each Entrant represents and warrants that neither the Presentation, nor any products or services discussed in the Presentation, infringe or misappropriate any Intellectual Property Rights or other third party rights.

B. The Entrant acknowledges that the Sponsors’ consideration of the Presentation and/or application is not an admission by the Sponsors of the novelty, propriety, originality or value of the Presentation and/or application, or the products or services discussed in the Presentation and/or application. Entrant further acknowledges that the Sponsors may be creating, have previously created or may in the future independently create, or already may have received or in the future may receive from another third party, products, services, projects, ideas, designs and other materials that are substantially similar, identical, or otherwise related to the products or services discussed in the Presentation and/or application, which the Sponsors may use for any purpose without any liability or compensation to Entrant. The Entrant further acknowledges that due to the nature of this Competition, there is a possibility that similar products or services may be submitted by multiple Entrants. Any similarity between products or services shall in no way entitle Entrant to any consideration or compensation from the Sponsors, including in the event a product or service similar or identical to Entrant’s is selected as a winner or Finalist in the Competition. By entering the Competition and submitting an application, each Entrant specifically acknowledges this possibility and agrees to the terms stated in these Official Rules. The Sponsors are further under no obligation of any kind to Entrant unless such obligations are specifically undertaken pursuant to a written agreement fully executed by Entrant and the Sponsors, as applicable. For clarity, nothing in this Agreement restricts the Sponsors from using, disclosing, publishing or otherwise exploiting any ideas, suggestions or feedback provided by an Entrant during the Competition for any legitimate business purpose. Each Entrant further acknowledges that all products, services and other materials disclosed by Entrant during the course of the Competition are submitted on a non-confidential basis, and that the Sponsors shall have no obligation to not disclose those items or to otherwise treat those items as confidential. If a Sponsor is interested in licensing or acquiring any Intellectual Property Rights or other interests in the products or services discussed in the Presentation, the Entrant shall negotiate in good faith with such Sponsor to provide such license or other interest (individually and together with other contributors, as applicable). Except pursuant to a separate written agreement with a Sponsor, the Entrant may not use any trademark, brand, logo or other corporate identifier of such Sponsor or any of its related entities, including the NFL’s thirty-two professional member clubs, for any purpose whatsoever without the prior written consent of the Sponsor in each instance.

NFL Pitch off day and grand prizes:

Once in Minneapolis, the Finalist team members will pitch their product or service for five (5) minutes to a panel of independent judges who will determine the three (3) winning teams (one winning team for each Category). Each Finalist’s pitch will include a live demonstration of the product or service and a live question/answer session with the judges. The winning teams will be selected based on their presentation, product or service, and business model in accordance with the Judging Criteria for each applicable Category. Each winning team, as a whole, will receive $50,000 in cash, two (2) tickets to Super Bowl LII and an opportunity to pitch to NBCSV and/or its corporate affiliates, SportsEngine and Comcast Lift Labs, and Mayo for possible acceptance into their respective incubator and/or accelerator programs (Approximate Retail Value (“ARV”) of each Grand Prize = $58,700). Ticket terms and conditions apply. Exact seat locations are at the NFL’s sole discretion. In the event Super Bowl LII is postponed and not rescheduled, no compensation or substitution for such portion of the prize will be provided; however, the remainder of prize package will be awarded and no Sponsor will have any further obligation to the winning teams. Winning teams are solely responsible for any and all applicable fees and taxes associated with prize receipt and use. All federal, state, provincial and local taxes and unspecified expenses (including social contributions and/or VAT Taxes, where applicable) are the responsibility of winning teams. AWARD OF PRIZES TO POTENTIAL WINNING TEAMS ARE SUBJECT TO THE EXPRESS REQUIREMENT THAT THEY SUBMIT TO SPONSORS ALL DOCUMENTATION REQUESTED BY SPONSORS TO PERMIT THEM TO COMPLY WITH ALL APPLICABLE FEDERAL, STATE, PROVINCIAL, LOCAL OR OTHER TAX REPORTING LAW OR REGULATIONS IN THE UNITED STATES AND IN THEIR RESPECTIVE JURISDICTION. TO THE EXTENT PERMITTED BY LAW, ALL TAXES IMPOSED ON PRIZES ARE THE SOLE RESPONSIBILITY OF THE WINNERS. Refusal by any entrant to submit such documentation or complete any required forms or obligations shall result in such winner forfeiting the prize, leaving it unclaimed.


General conditions:

In the event that the operation, security, or administration of the Competition is impaired in any way for any reason, including, but not limited to, fraud, virus, or other technical problem, the Sponsors may, in their sole discretion, either: (a) suspend the Competition to address the impairment and then resume the Competition in a manner that best conforms to the spirit of these Official Rules; or (b) award the prizes from among the eligible entries received up to the time of the impairment. The Sponsors reserve the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Competition or to be acting in violation of these Official Rules or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Competition may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsors reserve the right to seek damages from any such person to the fullest extent permitted by law. The Sponsors’ failure to enforce any term of these Official Rules shall not constitute a waiver of the Sponsors’ right to enforce such term.

Release and limitations of liability:

By participating in the Competition, to the extent permitted by applicable law, each Entrant agrees to release and hold harmless the Competition Entities (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Competition or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Competition; (b) the processing or judging of applications and/or presentations; (c) technical errors related to computers, servers, providers, or telephone or network lines; (d) printing errors; (e) lost, late, postage-due, misdirected, or undeliverable mail; (f) errors in the administration of the Competition or the processing of entries; (g) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Competition or receipt or use of any prize; (h) other errors or problems of any kind whether mechanical, human, technical, network or electronic, or errors which may occur in connection with the administration of the Competition; or (i) the awarding or announcement of the winners or Finalists or in any other Competition-related materials. To the extent permitted by applicable law, each Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. To the extent permitted by applicable law, each Entrant further agrees to defend, indemnify and hold harmless the Released Parties from and against any and all third party claims or causes of action arising out of or in any way related to Entrant’s product or service and the Released Parties’ use thereof as authorized herein, including, without limitation, any claims of infringement of intellectual property rights.


Except where prohibited by law, as a condition of participating in this Competition, each Entrant agrees that (1) any and all disputes and causes of action arising out of or connected with this Competition, or any prizes awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of the American Arbitration Association and held at the AAA regional office nearest the Entrant’s principal business location; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than Entrant’s actual out-of-pocket expenses (i.e., costs associated with participating in this Competition), and Entrant further waives all rights to have damages multiplied or increased.

Choice of law:

Except where prohibited by law, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of Entrant and the Sponsors in connection with the Competition, shall be governed by, and construed in accordance with, the substantive laws of the State of New York, USA. To the extent necessary to enforce the arbitration provision in Section 13 above or if such arbitration provision is not enforceable for any reason, except where prohibited by law, the Entrant hereby irrevocably and unconditionally (1) submits to the exclusive jurisdiction of the appropriate federal or state court located in the State of New York, New York County, and any appellate court thereof; and (2) agrees that all claims shall be heard and determined in such court.

Competition results:

  A list of the winning teams will be posted on on or about February 5, 2018.

Use of data:

Entry into this Contest may require Entrants and team members to enter personal data. All data provided must be accurate. You are informed that the personal data collected in connection with the Competition will be collected by the Sponsors’ servers and computer systems which are based in United States and such collection will therefore be subject to applicable United States laws. As such, you are informed that your personal data may be transferred outside of your eligible jurisdiction (including without limitation by being transferred, stored and processed outside the European Union if you are a resident of the European Union) and your personal data may not be subject to the same requirements or restrictions relating to such personal information as may exist in the country in which it was collected. Upon request, you will be provided with access to your personal data. You also have a right to oppose the collection, storage and use of such personal data under certain circumstances. The data controller is NBCSV and the data recipient is NBCSV. To exercise such right, you may write to NBCSV at Chief Privacy Officer, NBCUniversal Legal Department, 30 Rockefeller Plaza, New York, NY 10112.

You may also withdraw your personal data upon request; however, you will be disqualified as an entrant in the Competition if you withdraw your personal data prior to the determination and fulfillment of the prizes.