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2022 WINTER OLYMPICS

Kids will be watching. Families will be searching.

Kids will soon be shouting, “I want to do that!” as they watch the Winter Olympics in February.

The Winter Olympics will inspire the next generation of athletes to try something new, prompting families to search for sports activities near home.

Don’t miss out—join the world’s largest youth sports directory on SportsEngine.com for free today so families find your organization this winter.
 

Join the directory

 

 

Family watching Olympics on laptop
Family watching Olympics

SportsEngine.com—a youth sports Olympics destination

SportsEngine.com will be NBC Sports’ exclusive home for all youth sports-related content during the Winter Olympics, featuring athlete origin stories, Olympics lore, kids’ watch guides, and youth sports opportunities.

We’re expecting millions of visitors to SportsEngine.com during the Winter Olympics.

Grow your signups. And their love of sport.

Join the SportsEngine.com youth sports directory for free to promote your programs, collect signups, and help more kids experience the joy and benefits of playing sports.

Bonus: Join the directory by January 31 for the chance to win six months of Peacock Premium. 

Learn More

Program searching
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Already part of the directory?

You’re a step ahead of the pack, but there’s still work to be done. Take a moment to check your listing for accuracy and add future programs to attract new families.

Bonus: Add a new program listing by January 31 to enter the Medalists in the Making Sweepstakes.

Add a new program

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MEDALISTS IN THE MAKING SWEEPSTAKES
 

Join. Grow. Win.

Join SportsEngine.com and add a program for the chance to win six months of Peacock Premium to watch the Olympics while families sign up for your seasons, tournaments, camps, clinics, and events.

Must join by January 31, 2022, to be eligible.

Already part of the directory? Add a new program to enter the sweepstakes

*Full contest rules*

Join the directory 

Skier

 

Team up with your Governing Body

30+ Governing Bodies are already part of SportsEngine.com, where they encourage kids to try various sports and showcase their affiliated clubs—designated with a special badge on their program listings. 

US Ski and Snowboard Logo
USA Bobsled Logo
US Speed Skating Logo
US Biathlon Logo
US Luge Logo
USA Hockey Logo

Frequently asked questions

How do I build a listing?

Creating a program listing is easy! Start by finding your organization in our directory and creating a SportsEngine account, then you will be guided through the process step-by-step.

How much does it cost?

Free! Create an unlimited amount of program listings with a free SportsEngine account.

When is the best time to make a listing for my sport?

There’s no bad time to post a program! However, having your listing updated and ready to go at least one month before you open registration is recommended.

What kind of listings can I create?

SportsEngine.com features four listing types. They are regular season play, tournaments, camps and clinics, and virtual programs. You can create as many programs for each kind as you would like on the site.

Where do I go for help creating a listing?

Visit our help center or check out this helpful article about creating a listing.

What do I need to do to enter the sweepstakes?

To enter the Sweepstakes, during the Sweepstakes Period, visit http://www.sportsengine.com/olympics/spotlight-youth-sports, (the "Website"). New SportsEngine.com Directory users can click on the buttons to join the directory, set up their free SportsEngine HQ account, and set up their organization listing. By creating a new listing during the promotional period, new users will be automatically entered. For SportsEngine HQ account users with either a free or paying account with an existing directory listing, they will need to publish a new forthcoming program within their Directory listing. Either way organizations enter, they must include required information within their organization listing regarding the youth sports organization and the primary contact. Required information includes Sports organization’s full name, city, state, and website address as the "Entry". Primary contact should include first & last name, telephone number and email address as the "Entry".

I already have a SportsEngine Directory Listing for my organization, am I still eligible?

New SportsEngine.com Directory users can click on the buttons to join the directory, set up their free SportsEngine HQ account, and set up their organization listing. By creating a new listing before January 31, 2022 at 11:59 PM CST new users will be automatically entered. For SportsEngine HQ account users with either a free or paying account with an existing directory listing, they will need to publish a new forthcoming program within their Directory listing before January 31, 2022 at 11:59 PM CST. Either way organizations enter, they must include required information within their organization listing regarding the youth sports organization and the primary contact. Entries must be a current member organization of one of the Winter Olympic National Governing Bodies, which is governed by the USOPC. We reserve the right to select winners outside of a National Governing Body for those sports that do not give us a member club list prior to the start of the sweepstakes. For more information, please view the Sweepstakes terms & conditions.

What do I win?

There will be up twenty (20) prizes awarded (each a "Prize") to each winner. Each prize will consist of a free NBC Peacock subscription eligible for up to 6 months upon initiation. To initiate the NBC Peacock subscription, winners will need to provide a credit card number to set up their account. Redemption of the Code and your use of Peacock Premium during and after your 6 month Access Period (if applicable) is subject to the Terms of Use, available at peacocktv.com/terms and Privacy Policy, available at peacocktv.com/privacy, and the terms hereof. Unless you cancel before the end of your Access Period, when your Access Period expires, you will be charged for your Peacock Premium subscription at the then-current monthly fee (plus tax), which will auto-renew on a monthly basis unless and until you cancel Peacock Premium. In order to cancel your subscription to Peacock Premium, see peacocktv.com/cancellation.

When is the deadline to enter? When will I hear back?

On or about February 7, 2022, twenty (20) organization’s primary contacts (each a "Winner") will be selected in a random drawing by representatives of Sponsors from all eligible Entries received during the Sweepstakes Period. Sponsors will make two (2) attempts to notify potential Winners at the phone number and/or email address submitted at the time of entry.