Los Angeles' Diversity Fuels Bobby Hundred's Creativity


Co-founder and CCO of The Hundreds, Bobby Hundreds explains his love of Los Angeles' diversity and what his LA28 'A' logo means.

Bobby founded his streetwear brand The Hundreds in 2003 in Los Angeles. His brand was inspired by the California culture of hip-hop, surfing, and the skateboard scene. He has grown his business into print, eyewear, and further apparel.


The LA28 story is shared through a collection of voices across social media @LA28 and on the new LA28.org website, which launched today. Exclusive LA28 apparel from Nike is available at LA28shop.org.

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