Listing Benefits

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Create a free program listing on—the world’s largest directory of youth sports programs (now including virtual programs) featuring 100,000+ listings—to promote your programs, collect signups, and help more kids experience the joy and benefits of playing sports.


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Join the Home of Youth Sports™ is the home of youth sports, featuring sports program listings and curated content for youth athletes, families, coaches, admins, and fans. 

Create a free listing for your organization and enjoy the benefits that come with joining the home of youth sports.


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water polo

NBC Sports + Olympic Channel White

Spreading the love of sport

In partnership with NBC Sports, we fervently promote the value of participation in youth sports—online and on air. Our commercials have been broadcast during some of the most popular sports events—including the Olympics and the World Cup—and our digital advertisements receive premier placement across NBC Sports properties.

Our ongoing efforts help drive youth sports signups all year long on

USA Water Polo

Driving participation with powerful partnerships

We’ve teamed up with more than 30 National Governing Bodies (NGB) across North America to encourage kids to try a variety of sports and increase signups for their affiliated clubs. 

Clubs that are connected to an NGB get a boost on and are often presented first to families searching for programs—along with special placement on their NGB’s dedicated page.

Promote your programs

US Club Soccer
Babe Ruth League
USA Volleyball
USA Softball
PGA Jr. League
USA Hockey
Try Hockey For Free Week

Hockey Week Across America

Case Study

Getting more kids in the game

In February 2019, we partnered with USA Hockey to promote their Try Hockey for Free program that invites kids to strap on skates, grab a stick, and discover the sport of hockey at a local youth hockey club—for free. 

The program was a great success, resulting in an influx of program signups at 350 hockey associations across the U.S.

Don’t miss out on our next partnership.

hockey player

Grow your program on for free

Enjoy the benefits that come from being part of the world’s largest directory of youth sports programs and drive more signups for your programs than ever before.

Joining the directory is fast, easy, and completely free.

Create a free program listing today

Frequently asked questions


How do I build a listing?

Creating a program listing is easy! Start by finding your organization in our directory and creating a SportsEngine account, then you will be guided through the process step-by-step.

How much does it cost?

Free! Create an unlimited amount of program listings with a free SportsEngine account.

When is the best time to make a listing for my sport?

There’s no bad time to post a program! However, having your listing updated and ready to go at least one month before you open registration is recommended.

What kind of listings can I create? features four listing types. They are regular season play, tournaments, camps & clinics, and virtual programs. You can create as many programs of each type as you would like on the site.

What do I do after I make a listing?

Watch the signups roll in and start working on your next listing!

Where do I go for help creating a listing?

Visit our help center or check out this helpful article about creating a listing.