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SportsEngine, Inc. Announces Partnership With the U.S. All Star Federation

September 17, 2018 | 1 minute, 51 seconds read

SportsEngine, Inc., an NBC Sports Group company and the leading youth sports technology provider, announced today a partnership with the U.S. All Star Federation (USASF) and its studio-based platform, SportsEngine Studio (SE Studio). The partnership will name SportsEngine, Inc., an Official Partner of USASF, immediately providing benefits to both the USASF and USASF All Star Program members.

The USASF was established in 2003 to provide consistent rules that foster a safer environment for its athletes and promote a positive image for All Star cheer and dance. To achieve this objective, the organization maintains and adjusts safety guidelines, certifies legality officials and ensures coaches are fully credentialed. By naming SportsEngine, Inc. the preferred technology partner, USASF will implement software that will help streamline their business operations to improve their ability to fulfill their mission. Additionally, the USASF member organizations will immediately have the opportunity to be promoted on, the leading youth sports directory in the world.

More than one million teams, leagues and clubs use SportsEngine, Inc. software to run their operations. By partnering with the USASF, SportsEngine, Inc. is able to provide solutions to All Star programs and organizations with their studio-based platform, SE Studio.

USASF member organization, Cheer Factory, uses SE Studio to run their All Star cheer gym. “SportsEngine has helped our business catapult into our next phase of growth,” stated Sylvia Bryant, owner, Cheer Factory. “It was so simple to get organized, allowing us time to do more important things and focus on our athletes.”

“We are pleased to be able to recommend SE Studio as the preferred technology solution for our member All Star Programs,” said USASF’s VP, Membership, Amy Clark. “Not only does SE Studio have the tools needed to run an organization, but our members will get an immediate benefit by being listed and promoted on”

“As part of a greater company, we are committed to investing in all youth sports,” said SportsEngine Inc’s VP, New Markets, Tom Fristoe. “The development of SE Studio and the partnership with USASF is a major step in the right direction for deepening that investment into studio-based sports.”

For more information on SportsEngine, Inc.’s SE Studio platform, please visit:

About United States All Star Federation

The U.S. All Star Federation (USASF) was founded in 2003 with the core principle of making All Star a safer sport by establishing fair and consistent rules and competition standards. The organization credentials coaches, certifies legality officials, sanctions events and maintains safety guidelines, all with the goal of providing the safest possible environment for cheer and dance athletes to train and compete. We are a not for profit corporation established in Tennessee and are governed by Bylaws, officers, a Board of Directors, and 12 standing committees. The day to day operation of the USASF is handled by full time, part time, and volunteer staff.

About SportsEngine, Inc.

Helping the world play smarter and live more, SportsEngine, Inc., an NBC Sports Group company, is the leading provider of sport relationship management software serving millions of coaches, parents, athletes, clubs, leagues, governing bodies, and associations. SportsEngine helps sports organizations around the globe reduce the time they spend on administrative tasks, and enables them to focus more on developing their athletes, providing safe experiences, and furthering the love of sport. Leagues and governing bodies across the country use National Center for Safety Initiatives (NCSI), a SportsEngine, Inc. subsidiary, to manage their background checks and safety programs. Learn more at:,; or

Media contact

Jenna Soule | Phone: 612.799.3542 | Email: [email protected]