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SportsEngine, Inc. Announces Partnership With the U.S. All Star Federation

September 17, 2018 | 1 minute, 51 seconds read

SportsEngine, Inc., an NBC Sports Group company and the leading youth sports technology provider, announced today a partnership with the U.S. All Star Federation (USASF) and its studio-based platform, SportsEngine Studio (SE Studio). The partnership will name SportsEngine, Inc., an Official Partner of USASF, immediately providing benefits to both the USASF and USASF All Star Program members.

The USASF was established in 2003 to provide consistent rules that foster a safer environment for its athletes and promote a positive image for All Star cheer and dance. To achieve this objective, the organization maintains and adjusts safety guidelines, certifies legality officials and ensures coaches are fully credentialed. By naming SportsEngine, Inc. the preferred technology partner, USASF will implement software that will help streamline their business operations to improve their ability to fulfill their mission. Additionally, the USASF member organizations will immediately have the opportunity to be promoted on, the leading youth sports directory in the world.

More than one million teams, leagues and clubs use SportsEngine, Inc. software to run their operations. By partnering with the USASF, SportsEngine, Inc. is able to provide solutions to All Star programs and organizations with their studio-based platform, SE Studio.

USASF member organization, Cheer Factory, uses SE Studio to run their All Star cheer gym. “SportsEngine has helped our business catapult into our next phase of growth,” stated Sylvia Bryant, owner, Cheer Factory. “It was so simple to get organized, allowing us time to do more important things and focus on our athletes.”

“We are pleased to be able to recommend SE Studio as the preferred technology solution for our member All Star Programs,” said USASF’s VP, Membership, Amy Clark. “Not only does SE Studio have the tools needed to run an organization, but our members will get an immediate benefit by being listed and promoted on”

“As part of a greater company, we are committed to investing in all youth sports,” said SportsEngine Inc’s VP, New Markets, Tom Fristoe. “The development of SE Studio and the partnership with USASF is a major step in the right direction for deepening that investment into studio-based sports.”

For more information on SportsEngine, Inc.’s SE Studio platform, please visit: