
Welcome to the Roadmap to Success Series
Your go-to guide to get all the actionable steps you need before, during, and after every season’s registration period.


Take on the new season with ease
Starting a new season is one of the most exciting times of the year. But it can also bring extra stress. Over the years, we’ve helped more than 17,000 administrators make the most of their registration and simplify their sport life.
Now we've gathered those learnings from parents, club administrators, and team members to create a complete guide to set you up for registration success. Program planning. Registration. Payment collection. And much, much more.
The playbook
This guide is broken down by phase, ensuring wherever you are in the process, you will have smart tips you can put to work right away.
Phase 1: Program planning
60-days before registration: Learn the steps to take now to prepare your organization for success later.
Lessons for Phase 1:
1. Map out your program
2. Update website and listing
3. Update clubs, leagues, and teams
4. Begin raising money
Pro tip: New to updating your program listing?
Learn how to list a program


Phase 2: Registration building
30-days before registration: Lay the groundwork to set up a smooth registration process.
Lessons for Phase 2:
1. Learn how to open registration
2. Create a communication plan
3. Begin coaching search
Pro tip: Learn how to request a registration form to create a new listing. Also, discover how-to save time by creating smart groups.
Phase 3: Registration opens
The day registration opens: Use SportsEngine HQ to its fullest to get maximum support with your registration and payment collection progress.
Lessons for Phase 3:
1. Advertise your programs
2. Conclude search for coaches
Pro tip: Get help at any time by logging into your account and clicking "Need Help?" on the right side of the SportsEngine HQ app.


Phase 4: Registration closes
Post-Registration: Transition from sign-ups to team building, roster creation, and payment collection.
Lessons for Phase 4:
1. Determine teams and create rosters
2. Communicate schedules/team information
3. Send invoices
Pro tip: Tell your coaches and parents to download the free SportsEngine mobile app for team communication, RSVPs, schedules, and more.
Congratulations! You've completed your journey.
We look forward to seeing you next season.