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A Guide for Studios, Gyms and Facilities

During this unprecedented time, situations for studios, gyms, and facilities are changing daily, if not hourly. We recognize that it can be very difficult to make decisions that are best for your business when no one knows exactly what is going to happen next. 

Since this has come to fruition, we’ve chatted with several of our customers, who are just like you, to gather best practices, intel, and new ideas to implement during this time to ensure your business is running as smoothly as possible. 

Through doing this, we have collectively learned a lot about the determination, perseverance, and ability for so many of you to adapt quickly to an ever-changing situation. Keep it up!


GOING VIRTUAL WITH YOUR MEMBERS

The most common theme throughout all conversations with our customers is transitioning into a virtual organization. While there is an endless number of ways for small businesses like yours to achieve this, here are some of our favorites we’ve heard that we’d recommend.

Zoom meetings - Chat with everybody within your organization all at once. You can run workouts, catch up on small talk, or meet with your whole staff. It’s FREE to get started, and an unlimited amount of people can join a single meeting at once. 

Facebook Live or Instagram Live - Run a virtual workout session for your athletes. Most kids are active on these two social media channels on a daily basis to begin with. Plus, your business likely has an account that members can easily follow. Meet your members where they are by scheduling live sessions regularly. 

Youtube channels - Setup a full video curriculum for athletes. Have some free time on your hands and want to put together a full lesson plan for your students? Use Youtube to build libraries of content for your members to follow on a specific schedule or at their own pace.


GOMOTION ALSO HAS A FULL SUITE OF TOOLS THAT OUR CUSTOMERS HAVE BEEN USING TO KEEP THEIR BUSINESSES RUNNING VIRTUALLY DURING THIS TIME.

 

Video producer - This tool allows owners to record a video on their mobile device and upload it into the GoMotion mobile app to tag coaches, athletes or parents depending on the content recorded.

Workout sharing - This is built for coaches or owners to record specific workouts or sessions, and upload them into the GoMotion mobile app for certain groups or athletes to view.

Social sharing - This tool is a business-specific social feed for everything from training related stuff to other fun photos and videos that owners want to share out to their whole membership.

Free messaging tools - Customers have been able to send unlimited emails, text messages and push notifications to their members, for free, regarding changes to their business, and continual updates each day.

INTERESTED IN LEVERAGING GOMOTION DURING THIS TIME? 
feel free to fill out this form and we will get you set-up.


SHOULD I STILL CHARGE MY MEMBERS FEES?

 

There are many factors to consider that can feed into making the best decision for your business. Do you need to pay your staff? Do you have facility payments to make or will they be deferred? Will you be holding virtual meetings and/or workouts to stay engaged with your membership? All of these are very real questions that can help guide you. 

Below we have listed out the three most common approaches our customers have taken thus far and why they’ve chosen the path.

 

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CHARGE MEMBERS THE FULL AMOUNT OF THEIR DUES

Many people have opted for this route because their billing is set-up in a way that their members are paying for sessions, workouts and services from previous months. These businesses also have continued to host virtual practices and interactive sessions with their members on a regular basis via the GoMotion tools and other tools such as Zoom and Facebook Live. Because of this, all staff are still working and providing high value for members in a new creative way.

 

 

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CHARGE MEMBERS A PERCENTAGE OF THEIR DUES

Some people have chosen this path because they have more flexibility with their finances- they have more manageable facility payments, or have the option to defer, and they recognize that their members will not be receiving the same value during this time. However, owners choosing this route, have also continued to hold virtual practices, workouts and meetings so both athletes and parents are staying engaged.

If this seems like a good fit for you here are some different approaches at collecting a percentage of dues:

-Define a single amount that everyone owes
-Define a blanket percentage of dues that everyone owes
-Ask your members how much they are willing to pay depending on their individual financial situations

 

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DO NOT CHARGE MEMBERS ANY OF THEIR DUES

If you have the ability to continue practices virtually, or perhaps start a social media campaign, contest or group zoom meeting with your athletes and parents, you may want to consider invoicing your members at least a portion of your dues for this service.

We do understand that some of you will need to make the difficult decision to not charge members at all. If this is the case, continue to communicate clearly with your members the new direction, reasons why and set expectations for the future.

INTERESTED IN LEVERAGING GOMOTION DURING THIS TIME? 
feel free to fill out this form and we will get you set-up.


 

ADDITIONAL FUNDING FOR YOUR BUSINESS

Some small businesses may be looking for additional funding during this time. Below are some resources for you. 

SportsEngine, Inc. and the National Council of Youth Sports chat through small business relief in this webinar



U.S. Chamber of Commerce Small Business Loan Checklist
Apply for grants or SBA loans

 

 

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