The Olympics only come around once every four years (well, five years in this case). As one of the most-watched sporting events globally, the Games continue to capture viewers’ attention everywhere. And the 2020 Tokyo Olympics taking place this July and August are no exception.
Not only will adults and passionate sports fans be watching, but so will kids. They’ll be dazzled by tumbling gymnasts, shocked by acrobatic divers, and awed by speedy track stars.
Featuring 339 events across 33 different sports, kids will have no shortage of amazement and inspiration during the Tokyo Olympics—and there lies the opportunity for youth sports organizations.
Kids will be watching. Families will be searching.
We can almost hear it now, kids at home shouting, “I want to do that!” as they watch the world’s most significant sporting event. This simple phrase will spur moms and dads to go searching online for local youth sports opportunities.
Here at SportsEngine, we’re expecting millions of families to visit SportsEngine.com during the Olympics to check out Olympics-related content and search for sports for their kids. Not to mention countless families searching via social media and other search engines.
All of this means youth sports organizations need to act now to capitalize on the excitement of the Olympics.
How your organization can leverage the Olympics this summer
A little preparation before the Games can go a long way to growing participation and attracting new athletes. Here are five key tips for growing your programs during the Olympics:
1. Get to know your audience
The first step to growth is identifying your target audience and finding ways to engage.
- Identify and attract your target market online
- Put together a communications plan
- Execute your communications plan
2. Promote your activities
Showcase your organization and program offerings online, so families can sign up on the spot.
3. Spruce up your online presence
When families go to search for youth sports programs, make sure you’re easy to find.
- Create a mobile-friendly club website
- Make compelling Facebook posts and develop a social media calendar
- Improve SEO and rank higher on Google
4. Think big
There’s no better time to make a splash than right now. Create new revenue opportunities and get more eyes on your offerings.
- Raise money and awareness with sponsorships
- Customize and share promotional flyers and graphics
- Create paid advertisements on Facebook
- Open an online team apparel store
5. Deliver on your promise
Delivering fun and safe sports experiences leads to happy athletes and families that will continue to turn to you year after year.
- Run background checks on coaches and volunteers
- Invest in sports technology to continue growth
- Stay on the Roadmap to Success and know what to do next
Another reason to act right now
The best part? Joining SportsEngine.com is completely free and will only help organizations gain more athletes.
Join SportsEngine.com before the Games begin
For team sports organizations: https://www.sportsengine.com/olympics/spotlight-team-sports
For class-based sports businesses: https://www.sportsengine.com/olympics/spotlight-studio-sports
For swimming and aquatics clubs: https://www.sportsengine.com/olympics/spotlight-aquatics