Building a brand

Broadcast Youth Sports in Minutes with SportsEngine Play

Introducing SportsEngine Play, your new toolkit to stream your team sports games. Now, families never have to miss a moment of their favorite athlete's games, even if they can't be there in person. Anyone can pick up their phone to start streaming a sporting event—no need for any extra equipment.

Just start recording. With your own channel, your team or organization can get started quickly so your fans can easily watch live streams wherever they may be. Use the creator studio to bring all your videos to your sports engine channel to further your member's experience and elevate your brand. During and after the game, families can clip highlights to share on social media, with plays available minutes after the final whistle.

Mom watching child's game on SportsEngine Play in her office


And coaches, you can watch the game, tag players, and leave comments for the team throughout the video. Here's how it works. Get started by signing up for a free account to begin your live streaming journey with your organization.

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Video & Webinar Library

Start Streaming Your Youth Sports Games and Engaging Members

Director, Product Marketing & Content Strategy at SportsEngine

November 2, 2023 | 3 minutes, 32 seconds read

This is the fourth article in our Roadmap to Success: SportsEngine Play series. Explore the full series and learn more about what SportsEngine Play can offer you here.

You’re now at the start of your youth sports season, and all your hard work and preparation is about to pay off. It’s time to let your members know they will have access to live-stream games, upload their videos, and create highlights of their youth athletes this upcoming season.

It’s exciting news and something worth celebrating. Still, it is also important to ensure you provide the proper education and awareness so you can support your team in the best way possible. 

Before the Season Begins

1. Hold Team Meetings Before the First Game

It's always good practice to hold team meetings before a season really begins to get everyone on the same page and set expectations. Still, now that you’ve got something new to announce, it’s even more important to ensure that families know what is available and how they can get involved if they are interested.

  • Tip #1: If needed, you can hold virtual meetings if meeting people in a room is challenging. 
  • Tip #2: If a meeting isn’t possible, an email can be the trick to getting the right information to members. We’ve put together a few templates that you can use to send this out directly within SportsEngine HQ.

2. Inform Your Team of the Route You've Chosen

Let your team know if SportsEngine Play is the route your organization has chosen. All live streams are free to members of your organization, which means they must create a free account to view them. 

  • Tip #1: If they want access to replays and additional clipping and highlight tools, they will need to upgrade to the Premier package here.  
1. Website

Your organization’s website is likely the hub to get your members' information, news, and other important updates. You must create a dedicated page on your website for your new video solution. You should plan to include any resources or details on how to set up an account, where to view and access live streams, and who to contact with questions or if interested in volunteering to help.  

With SportsEngine Play, you can create a widget on your website that pulls in your live streams and replays to showcase videos and enhance your brand. 

Our toolkit also provides you with website banners and graphics to help promote live streams and replays so you can ensure members are aware of where to go to view videos of their team and athletes.  

2. Newsletters

SportsEngine Play provides an elevated viewing experience and comes free with a subscription to our Creator Studio tools. You will unlock access to an auto-populated Channel where fans can view videos and access a free mobile app to take the experience with you.

3. Social Media and More

Along with website assets, our toolkit will provide you with social media graphics, newsletter templates, and more to help you promote your live-streaming program before the season starts and throughout the year as you continue to generate video into the off-season.  

Continue to Phase 5 of the Roadmap 

Marie Fitzgerald

About Marie Fitzgerald

Director, Product Marketing & Content Strategy at SportsEngine

Marie Fitzgerald is a Director, Product Marketing & Content Strategy at NBC Sports Next. She currently works to ensure the customer's voice is ever present in the way we build, communicate, and improve the SportsEngine platform. She is also the co-host of the For the Love of Sport podcast, celebrating the stories and people who make youth sports happen. 

Marie grew up playing soccer and basketball, and you can find a Bucky Badger bobblehead, a Chicago Cubs W flag, and a Man City scarf proudly displayed on or around her home desk in Whitefish, Montana. Marie was recently named to the Augsburg Women's Athletics All-Decade Team for the 2010s.

Connect with Marie Fitzgerald

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From Coaches to Office Managers: How to Recruit the Strong Talent

Account Manager at SportsEngine

October 18, 2023 | 5 minutes, 20 seconds read

Hiring coaches and office managers are one of the most critical tasks to ensure a successful business. Depending on your structure, recruiting may look a bit different. Most organizations compensate coaches, but some rely on volunteers. Regardless of how you’re set up, here are some tips on hiring and onboarding your coaches.

Build your coaching checklist

Sit down and put together all of the requirements needed for your coaches. Do they need specialized coaching clinics, certifications, background checks, waiver forms, etc.? Do you have particular experiences required? Make a list; you’ll be referencing it plenty later.

*Note: be sure to check with your national governing body if you aren’t familiar with their requirements.

Build a dedicated webpage

Recruiting coaches will be different based on your requirements. Recruiting is pretty straightforward if you’re a recreational club that has only in-house teams with volunteer parent coaches. However, if you need to go out and get coaches, it can be a little more complicated. Either way put together a web page that lists all the steps and requirements needed to coach.

Set up your screening and education resources

You may be directed by your national governing body (NGB) to use a particular screening service or training program like SafeSport. They may have it set up for you already. If you need guidance or need to set up your own, do your research. (Hint: SportsEngine Motion partners directly with NCSI. It is used by dozens of NGBs and Abuse Prevention Systems and is considered the gold standard when it comes to safety.)

When you have this all organized, you’re going to need to set up a registration process for coaches to go through, so they can provide their information, complete forms, and initiate background screenings and training programs.

Promote your coaching search

It can be argued that the Social Feed on the SportsEngine Motion platform being able to post directly to Google and other social media outlets is the most valuable feature that is often underutilized. If you don’t advertise that you are looking to hire talent, nobody will even know to apply. So get the word out to your accounts and the world that you are looking for new staff.

Create custom filtered groups

Saving filtered member lists is another highly valuable feature that’s often overlooked. Still, it’s a slick tool that allows you to save members based on specific criteria into a single list, allowing you to communicate with your staff more effectively. Here’s how I recommend creating them.

Selecting Your Coaches

Going through your coaches’ applications is not much different than going through an athlete registration for your upcoming season. Assuming you had the potential coach candidates fill out all of the information you requested, you’ll see who has registered, the programs they are interested in coaching, and what certifications they have completed. Before moving on, make sure you have enough coaches to appropriately cover all of your classes, and if you have gaps, resume the search to engage more coaches. For-profit and non-profit organizations may have different requirements for their coaching staff. Many utilize paid staff hired on a part or full-time basis. Many others may use volunteer parents to coach, or work the desk, in which case, an email to the youth athletes’ parents may really help you bridge the gap in your staffing needs.

Ensure Coaches are Compliant

Your coaches’ registration sessions will do a great job collecting documents and information from coaches on their certification status (training, education, seminars, etc.). NGB’s may have other portals for you to visit to confirm this information. Since you’ll be the one on the hook to find someone else if your staff aren’t compliant, be sure to communicate early and often with coaches what they need to complete to be eligible to coach.

As a general rule, try to complete your coaches roster at least 30 days before your deadlines. There are inevitably going to be some who you’ll need to follow up with to complete their documentation. Additionally, if anyone is disqualified, you’ll need additional time to find a replacement.

Abuse Prevention Training for Everyone?

Athlete safety is one of the most important conversations we all should have in youth sports. However, it's not just coaches who could bring harm to athletes. Unfortunately, abuse can surface in many ways - from other athletes and even parents. It’s becoming more common for parents to go through abuse prevention training as a condition of their kids participating in programs. This additional training makes sense for a couple of reasons: first, most abuse prevention training helps educate us all on recognizing signs of abuse so we can be vigilant in protecting kids. Additionally, hazing and emotional abuse are sometimes simply brushed off as “part of sports” or “encouragement.” Having parents recognize this behavior allows them to either step in and create teachable moments with their kids. It also may help them recognize when some of their own behavior crosses the line.

It’s all about safety

The most important thing we can do is create a safe environment for young athletes to strive. For most, athletics provides structure. B on a team is a fun part of growing up. It allows athletes to make new friends, all while learning life lessons on empathy, compassion, and respect. If you follow the process outlined above, you’ll be well equipped to have a respectable staff that are skilled but also understand the key fundamentals of the advantage of participating in youth sports.

Kristin Weingarden

About Kristin Weingarden

Account Manager at SportsEngine

Kristin was a competitive gymnast for 15 years and an NCGA Qualifier from 2002-2005 while at Hamline University in Minnesota. She has coached at Mahtomedi High School since 2005—winning Assistant Coach of the Year honors in 2012, 2014, and 2019—and also coached at Hamline University from 2012-2014. Kristin is a current USAG judge. Kristin now lends her experience as an Account Manager for SportEngine Motion.

Connect with Kristin Weingarden


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Reducing risk

Ensuring the safety of youth athletes is a paramount focus and a foundational aspect of our mission to increase youth participation in sports. Dive into these articles and resources for how you can reduce risk for your organization.


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Recap | How to Stream Live Games and Events

Ever wonder how you can bring live-streaming to your youth sports organization? With SportsEngine's launch of the new home of youth sports videos and streaming service, SportsEngine Play, you can never miss a moment.

Watch as the Vice President of Video Operations, Nick Busto, and Director of Product Marketing and Content Strategy, Marie Fitzgerald, discuss how your team can bring their games to life with streaming and on-demand video. 

Managing operations