SportsEngine HQ Roadmap: Step 8 – Advertise Your Programs and Track Registrations

Content Contributor at SportsEngine

December 30, 2024 | 2 minutes, 42 seconds read

You’ve done the work to set up your season, build your website, and open registration. Now it’s time to promote your programs and ensure that your registration process is running smoothly. In Step 8 of the SportsEngine HQ Roadmap to Success, we’ll cover how to advertise your programs to a wider audience and track your registration progress in SportsEngine HQ.

Spread the Word—Advertise Your Programs and Monitor Registrations

Let’s make sure your community knows what you have to offer!

1. Advertise Your Programs on Discover.SportsEnginePlay.com

To bring in new participants, list your programs on Discover.SportsEnginePlay.com—our platform that connects youth sports organizations with families looking for programs. This can help promote your organization to a broader audience and attract new members.

2. Update Your Website for New Members

Your website is often the first impression for potential members. Make sure it’s welcoming and easy to navigate by doing the following:

  1. Double-check that the information on your site is accurate and up to date, especially if you’ve made recent changes to your registration or program details.
  2. Consider creating a dedicated page for new members with photos, social media links, and Call to Action (CTA) buttons that direct users to your registration pages.
     

3. Enable and Monitor Your Registration

With registration set up, the next step is to enable your session.

Once registration is open, monitor your progress directly in SportsEngine HQ:

  • Home Page: Get a quick snapshot of your top-performing registrations.
  • Registrations Page: View daily, weekly, and total gross amounts, as well as the number of entries.
  • Need deeper insights? Run custom reports on your registration data for detailed information. How to Create Registration Reports >

4. Financial Reporting Tools

For a complete picture of your organization's financial status, use the Financials Tab in SportsEngine HQ. Here, you can track:

Congrats on a Huge Milestone!

You’ve reached a major milestone by completing your registration process. From setting up your programs to monitoring their success, you’re well on your way to a smooth season.

In Phase Four, we’ll focus on rostering your teams and creating schedules

The finish line is in sight—let’s keep going strong! 🚀

Kelsey Erwin-Formaneck

About Kelsey Erwin-Formaneck

Content Contributor at SportsEngine

Kelsey Erwin-Formaneck is a marketer, writer, and podcast producer for SportsEngine, Inc. She currently works to provide solutions across various digital platforms to help increase youth sports participation, and share the love of sport. Kelsey grew up playing golf, softball, and dance in southeastern Minnesota. In her spare time, you can find her cheering on her favorite Minnesota Wild players, fulfilling her need for speed at a racetrack, or getting out for a trail run.

SportsEngine Play for Business Standard Terms and Conditions

These SportsEngine Play Standard Terms and Conditions shall set out the agreement between your facility, sports governing body, federation, league, team, club, event operator or other entity or organization and SportsEngine, Inc.

Last Updated: December 05, 2024

I. SportsEngine Play for Business Standard Terms and Conditions

These SportsEngine Play Standard Terms and Conditions (the “Terms”) shall set out the agreement between your facility, sports governing body, federation, league, team, club, event operator or other entity or organization (the “Organization”) and SportsEngine, Inc. (“SportsEngine”) as it pertains to Organization’s use of and/or Exhibition (as defined below) of its Events (as defined below) on SportsEngine’s youth and amateur sports video and streaming platform, currently known as SportsEngine Play (“SportsEngine Play”), and, if applicable, use of Hardware. For purposes of these Terms, any reference to Organization shall mean the legal entity listed as “Organization” on the relevant Order Form, including applicable addenda (collectively as the “Order Form”) between SportsEngine and Organization.

These Terms shall be subject to and incorporate the terms and conditions of the Order Form (collectively referred to as the “Agreement”). Any capitalized terms used but not otherwise defined in these Terms shall have the respective meanings ascribed to them in the applicable Order Form.

The Agreement shall constitute a legally binding agreement by and between Organization and SportsEngine, and Organization accepts and agrees to the terms of the Agreement by (1) clicking a box indicating acceptance or (2) executing an Order Form or other agreement that references these Terms. SportsEngine, in its sole discretion, may modify or update these Terms from time to time, effective upon posting an updated version of these Terms on the SportsEngine or SportsEngine Play website. Organization is responsible for regularly reviewing the Terms for such updates, and Organization’s continued use of the SportsEngine Play products and services after any such updates or modifications shall constitute Organization’s consent to such changes.

  1. Term. The Initial Term of this Agreement, along with any applicable Renewal Term, shall be for the period of time set forth on the applicable Order Form (the “Term”), and shall be non-cancellable except as provided herein. SportsEngine reserves the right to immediately suspend Organization’s and/or its Users’ (as defined below) access to SportsEngine Play in the event that either Organization or a User, as the case may be, is in breach of this Agreement or engaged in any unauthorized conduct or other conduct that SportsEngine deems, in its good faith business judgment, detrimental or offensive to SportsEngine or users of the SportsEngine Play platform (including any violation of the terms of this Agreement or any applicable law or third party right).
     
  2. SportsEngine Play Services & Software. SportsEngine shall provide the products and/or services set forth in the applicable Order Form (the “SportsEngine Play Services”). During the Term, SportsEngine will provide Organization with annual subscriptions to SportsEngine Play and will make such subscriptions available for purchase to the leagues, associations, teams, clubs, event operators, or other entities (collectively, the “Organization Customers”) that are members of the Organization or utilize the Organization’s facilities, as applicable. All such subscriptions shall be subject to the Subscription Agreement. During the Term and subject to Organization’s compliance with the terms and conditions of this Agreement, SportsEngine shall grant to Organization a limited, non-exclusive, non-transferable, non-sublicensable, royalty-free and revocable license to access and use the SportsEngine Play software (the “Software”) for use in accordance with this Agreement. SportsEngine will provide access, user identification and passwords to a reasonable number of designated Organization employees, representatives, consultants, contractors or agents who are authorized to use the Services on behalf of Organization (each a “User”). Organization shall not (a) reproduce, modify, or distribute the Software, or attempt to reverse engineer the Software, (b) decompile, disassemble or access the source code for the Software or any component thereof, except as permitted by law; and (c) sell, lease, or distribute the Software. This Agreement will apply to any updates, upgrades, and new modules, features, functionality or offerings subsequently provided by SportsEngine to Organization as part of the Software and/or the SportsEngine Services.
     
  3. Hardware. To the extent SportsEngine provides Organization with any cameras or hardware pursuant to the applicable Order Form (the “Hardware”), the following additional terms shall apply to the provision and use of the Hardware:
     
    1. Installation. Unless otherwise agreed by the parties, SportsEngine shall be responsible for installation of the fixed mount Hardware at the Organization’s facility or other location designated by Organization, which will be performed by SportsEngine or its designee at no additional cost. As part of its installation services, SportsEngine will provide the following: Hardware mounting at a predesignated mutually agreed upon location, aiming and calibration of the Hardware, cabling, placement and hookup to video processing unit (“VPU”) (if required) or internet source, and running power over ethernet cables from Hardware to VPU locations or designated locations with internet available using pre-designated routes, conduits, or other agreed upon pathways. Organization shall ensure that SportsEngine and its personnel have the necessary access to the facility and any network information to install, support, and maintain the Hardware. Organization will be responsible for ensuring facility infrastructure is camera ready and all associated cost including trenching, digging or installation of conduits, any electrical work, camera accessories, purchase, installation or mounting of weatherproof enclosures, multiport network switches, any posts, poles or mounting infrastructure required to support the Hardware, any upgrades required for sufficient internet connectivity and floor protection during installation (other than standard wheel socks).
       
    2. Use. During the Term, SportsEngine will provide the Hardware for Organization and Organization Customers to use exclusively in connection with SportsEngine Play. Organization and Organization Customers shall use the Hardware to Exhibit (as defined below) the Events (as defined below) exclusively via SportsEngine Play. Organization shall not and shall not permit Organization Customers to Exhibit any Events that are filmed using the Hardware to or on any third-party platform. Organization shall keep the Hardware in its sole custody and shall comply with any additional end user license agreement terms in any software embedded in the Hardware.
       
    3. Exclusivity. If Organization owns and/or operates a facility, Organization hereby grants to SportsEngine the exclusive license to either install and maintain the Hardware in the Organization’s facility to Exhibit the Program(s) and shall not install or permit the installation of cameras at the facility by any third party during the Term.
       
    4. Maintenance & Support. SportsEngine and the applicable Hardware provider will provide Hardware maintenance and support during the Term. Organization may contact its SportsEngine account representative directly or contact SportsEngine concerning any issues with the Hardware and SportsEngine will make commercially reasonable efforts to correct the issue. If SportsEngine is unable to do so or a visit to the Organization to inspect or repair the Hardware is required, SportsEngine will escalate the matter to the Hardware provider’s support team.
       
    5. Insurance; Damage & Repair. Organization shall insure the Hardware for full value. Organization shall be solely responsible for any and all charges related to damage, loss or theft of the Hardware while in its possession. SportsEngine is providing the Hardware “as is” at no additional cost to Organization and makes no representations or warranties about the Hardware. SportsEngine disclaims any and all warranties, express or implied. Organization’s sole and exclusive remedy in the event that the Hardware experiences errors or otherwise malfunctions shall be limited to the applicable Hardware provider’s warranty. In connection with any replacement of malfunctioning or defective Hardware, Organization shall provide reasonable cooperation to SportsEngine to facilitate the return or shipment of any such Hardware to SportsEngine. SportsEngine reserves the right to withhold any payments owed to Organization for as long as Organization fails to provide such reasonable cooperation.
       
    6. Return. As between Organization and SportsEngine, ownership of and title to the Hardware is and shall remain vested exclusively in SportsEngine. Upon termination or expiration of this Agreement, the Organization shall return the Hardware to SportsEngine in the same condition as when it was received by Organization, with normal wear and tear excepted, unless otherwise agreed by the parties in writing. In the event that Organization breaches or seeks early termination of this Agreement, Organization will be responsible for the costs associated with removal and return shipment of the Hardware.
       
  4. Grant of Rights
    1. Events. Subject to the terms of this Agreement, Organization acknowledges that “Events” shall mean the games, tournaments and/or other sporting events as set forth in the applicable Order Form. Within thirty (30) days of execution of the Order Form, Organization will provide SportsEngine with a calendar of all Events on an annual basis and provide updates to such calendar on a quarterly basis. If at any point during the Term SportsEngine determines Organization is not providing SportsEngine with enough Events to Exhibit on SportsEngine Play, then SportsEngine and Organization shall work in good faith to resolve such issue. If the issue is not resolved to SportsEngine’s reasonable satisfaction after thirty (30) days, then SportsEngine shall have the right to terminate the Agreement. Each year of the Term, Organization will provide SportsEngine with a schedule of all Events that Organization shall make available to SportsEngine for Exhibition (as defined below) on SportsEngine Play. 
       
    2. Program Rights. Organization hereby grants SportsEngine, as well as SportsEngine’s affiliates and other licensees, the right and license during the Term to duplicate, distribute, telecast, exhibit, exploit, broadcast, perform, transmit and/or display (collectively, “Exhibit”) the programs covering the Event(s) (“Program(s)”) in all languages on a live, delayed and/or replay basis, via any and all formats, means and methods of media distribution, through any interface or platform, via all business models and via any and all devices, in each case, whether now known or later developed (collectively, the “Licensed Distribution Means”) worldwide (“Territory”). SportsEngine is further granted the right to edit, dub, subtitle, version and re-title any Program(s) for any and all purposes during the Term, and to insert commercial and other material therein.
       
    3. Exclusivity. Organization hereby agrees that SportsEngine’s right and license to Exhibit the Program(s) shall be exclusive within the Territory and Organization shall not license and/or otherwise authorize third parties the right to, Exhibit by any means whatsoever the Program(s) during the Term, unless Organization receives SportsEngine’s prior written approval in each instance.
       
    4. Additional Rights. Organization hereby grants SportsEngine the exclusive right during the Term, and non-exclusive right after the Term’s expiration, to use, without limitation, clips, highlights, still shots and excerpts of the Program(s) for any purpose consistent with SportsEngine’s content and format. In addition, SportsEngine may use the name, voice, image, likeness and biographical material of all persons working on or appearing in the Program(s), but such use will not be used as an endorsement of any product or service without such person’s prior written consent.
       
    5. Organization Reserved Rights. Organization reserves the right to Exhibit clips and highlights of the Program(s) on its owned and controlled platforms (including its official website and official social media channels) for the purpose of promoting and/or marketing Organization, the Program(s) and/or the Organization’s relationship with SportsEngine, provided such clips/highlights shall (i) not be a substitute for SportsEngine’s Exhibition of the relevant Program(s) on SportsEngine Play and (ii) include attribution or promotion for SportsEngine Play.
       
  5. Production.
    1. Event Responsibilities. Organization or its designee shall be solely responsible for organizing and conducting all Events and for all costs, expenses and liabilities in connection with such Events. During the Events, SportsEngine shall have the right to not display (or obfuscate, as they case may be) any camera-visible signage or marks that (i) includes any competitor of SportsEngine; (ii) does not comply with all applicable laws, rules, and regulations; and/or (c) that SportsEngine otherwise deems, in its good faith business judgment, detrimental or offensive to SportsEngine or users of the SportsEngine Play platform. If the Hardware is used to film the Events, Organization shall not display, and shall not authorize any third party the right to display, any camera-visible signage or marks that (x) includes any competitor of SportsEngine and/or (y) does not comply with all applicable laws, rules, and regulations.
       
    2. Internet Connectivity. Organization shall be solely responsible for obtaining sufficient internet connectivity and other services at the location of the Event necessary for SportsEngine to Exhibit the Events on SportsEngine Play and for all associated costs and expenses. SportsEngine shall not be responsible for any failure to Exhibit the Events that are due to a lack of such internet connectivity or other services onsite or at the facility. 
       
    3. Production Responsibilities. Unless explicitly stated otherwise in the applicable Order Form, SportsEngine will not be onsite at the Events, operate the Hardware, or be responsible for any production-related responsibilities in connection with the Exhibitions. Unless otherwise noted in the Order Form, Organization acknowledges that any Hardware provided does not require manual operation and that Organization will be required to schedule the Hardware to record the Events to ensure Events are recorded and Exhibited.
       
    4. Use of Marks, Names and Likenesses Materials.
      1. License to Use Marks, Names and Likenesses. Organization shall obtain all necessary consents and permissions required by law in order for SportsEngine to use, as necessary for SportsEngine to exercise the rights granted in Section 4, (i) the name, symbol, seal, emblem, logo and insignia of itself, each team each league and, if applicable, the facility (the “Marks”), and (ii) the pictorial representations, names and likenesses of, and all biographical matter concerning each of, the players, managers, coaches and officials of each team and any other individuals appearing in the Program(s) (collectively, the “Names and Likenesses Materials”), for the purposes of producing, promoting, marketing and/or Exhibiting, the Program(s) and in connection with the production of all materials associated therewith.
         
      2. License Conditions. SportsEngine acknowledges that its use of any Marks pursuant to this Agreement will not create any rights to or interest in such Marks other than those rights expressly granted to SportsEngine herein, and SportsEngine acknowledges and agrees that it will not acquire any rights in and to or interests in any Marks, Names and Likenesses Materials, or other trademarks, service marks, trade names or other intellectual property of Organization not expressly licensed to SportsEngine in this Agreement.
         
      3. No Royalty SportsEngine shall not be required under this Agreement to pay a royalty to Organization or any team for the use of (i) the Marks, and (ii) the Names and Likenesses Materials of any athlete, coach or other personnel that appears in the Program(s), in connection with the Exhibition of the Program(s).
         
    5. Programs & Other Materials.The Program(s) and any other materials uploaded to SportsEngine Play or otherwise provided to SportsEngine by Organization hereunder (including, without limitation, title and presenting sponsorships and/or other commercial elements) (collectively, “Delivery Materials”), and all products and services to be promoted thereby, must comply with (i) all applicable laws, rules and regulations, and (ii) the SportsEngine Play standards and any technical specifications provided by SportsEngine, which remain subject to change in SportsEngine’s discretion. For the avoidance of doubt, SportsEngine shall have the right, in its sole discretion, to reject any Delivery Materials that fail to comply with such standards or technical specifications and SportsEngine’s rejection of any Delivery Materials shall in no event relieve Organization of its obligations under this Agreement.
       
  6. Promotion & Marketing
    1. Designation. During the Term, Organization will promote and recognize SportsEngine as its “Official Video and Streaming Partner” (or another mutually agreed upon designation(s)) (the “Designations”) on its official website, digital and social media platforms, as well as other materials, and SportsEngine shall have the right to identify and market itself as such in or on SportsEngine’s official websites, digital and social media platforms, sales and marketing materials, press releases or any other marketing communications. The Designations set forth in this Section 6(a) shall be exclusive to SportsEngine and Organization shall not (i) refer to any third party using the Designations or any similar designations or (ii) grant any third party the marketing and promotional benefits set forth in this Agreement.
       
    2. Additional Marketing Activities. Organization will engage in regular marketing and promotion of SportsEngine Play in accordance with a mutually agreed upon marketing and communication plan, including but not limited to promotion of SportsEngine Play via PA announcements at locations of Events, social media posts, onsite signage at locations of Events, links to SportsEngine Play where schedules at the facilities or locations of Events are promoted, and email newsletters.
       
  7. Commercial Inventory. SportsEngine shall have the right to sell or use all commercial time and other commercial elements in connection with the Exhibition of the Program(s) and retain any and all revenues received therefrom. Organization will have the ability to upload one (1) static logo on Organization’s SportsEngine Play channel and within Exhibitions of the Program(s) on SportsEngine Play and retain any revenue received from such static logo placement; provided that SportsEngine shall have the right to remove any such logo that violates the SportsEngine Standards.
     
  8. Payments. The economic terms of the business relationship between SportsEngine and Organization and any payments due to Organization or SportsEngine shall be set forth in the applicable Order Form.
     
  9. Confidentiality. The terms of the Order Form shall be considered Confidential Information, and neither Party shall disclose the terms of the Order Form unless mutually agreed. Each Party shall maintain in confidence any and all information and materials disclosed or made available by or on behalf of the other Party (“Discloser”) or that the receiving Party (“Recipient”) obtains in connection with this Agreement that is designated or that is reasonably expected to be confidential or proprietary under the circumstances (including the Parties’ trade secrets, business, technical and financial information not generally known to the public, such as business plans, strategies, practices, products, personnel, software, and code) (“Confidential Information”). Confidential Information does not include information that (i) the Recipient rightfully possessed without a duty of confidentiality before obtaining it from the Discloser; (ii) is or becomes generally available to and known by the public through no fault of the Recipient; (iii) Recipient received on an unrestricted basis from a source unrelated to either Party and not under a duty of confidentiality with respect to the information; or (iv) Recipient developed independently. Neither Party shall disclose the other Party’s Confidential Information, except to: (x) to its employees, subcontractors, agents, or other authorized representatives, as the case may be, who have a need to know for purposes of this Agreement; or (y) as required by law, in which case the Party required to disclose such Confidential Information shall notify the other Party in writing prior to disclosure so that the other Party may seek a protective order or other equitable relief. 
     
  10. Data Privacy. Where SportsEngine or Organization is an independent data controller, including as listed below, the respective independent data controller shall comply with applicable data protection legislation, including the California Privacy Rights Act (“CPRA”) and provide the same level of privacy protection as required by CPRA.

    1. SportsEngine for “SportsEngine Data” (as defined in the Subscription Agreement);
       
    2. Organization for its business contact information.
       

    The independent data controller(s) shall have the right upon notice, to take reasonable and appropriate steps to stop and remediate unauthorized use of personal data. The independent data controller(s) shall notify the other party if it can no longer meet its obligations under CPRA. The independent data controller(s) certifies that it understands these requirements.

  11. Trademark License.
    1. Use of SportsEngine Marks. During the Term, SportsEngine hereby grants to Organization a limited, non-exclusive, royalty-free license to use SportsEngine’s trademarks, service marks, and related logos (the “SportsEngine Marks”) in connection with the marketing activities set forth herein. All such uses of the SportsEngine Marks shall be subject to SportsEngine’s prior review and written approval. SportsEngine is the sole and exclusive owner of the SportsEngine Marks and all goodwill in the SportsEngine Marks will inure to the benefit of SportsEngine.
       
    2. Use of Marks. During the Term, Organization hereby grants to SportsEngine a limited, non-exclusive, royalty free license to use the set Marks in connection with this Agreement.
       
  12. Representations and Warranties. Organization represents and warrants that (i) it shall obtain all necessary rights, licenses and clearances from all relevant persons or entities in connection with the Events in order for Organization to grant SportsEngine the license to Exhibit the Program(s), and any other Delivery Materials via the Licensed Distribution Means, including SportsEngine Play; (ii) the exercise by SportsEngine of the rights granted herein, and the Marks, Program(s), and any other Delivery Materials do not and will not infringe upon, misappropriate or otherwise violate the intellectual property rights or other proprietary or privacy or publicity rights of any third party; (iii) all elements contained within the Program(s), and any other Delivery Materials (including but not limited to music, “play-by-play” calls and third party footage) have been cleared and paid for, excluding material that is in the public domain; (iv) it shall comply, and cause the content of the Program(s), and any other Delivery Materials to comply, with all applicable federal, state and local laws, rules and regulations in connection with its performance hereunder; (v) it possesses the full power and authority to enter into this Agreement and perform its obligations hereunder and to grant SportsEngine the rights set forth in Section 4; and (vi) it shall include signs onsite at the Events stating “notice of production” or equivalent language conveying that the Events taking place will be recorded via the Hardware and Exhibited on SportsEngine Play.
     
  13. Indemnity. Organization shall defend, indemnify, and hold harmless SportsEngine and its subsidiaries, agents, and other affiliated companies, and their employees, contractors, agents, officers and directors, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney’s fees) arising from a claim, suit or proceeding brought by a third party: (i) relating to Organization’s violation or alleged violation of any term of this Agreement, including without limitation Organization’s breach or alleged breach of any of its representations and warranties; (ii) relating to the Marks, Program(s), or Delivery Materials; (iii) arising out of any Exhibition of the Program(s), or Delivery Materials as contemplated hereby; (iv) arising out of Organization’s violation or alleged violation of any applicable law, rule, or regulation; or (v) arising out of or resulting from the conduct and operation of the Event(s).
     
  14. Limitation of Liability. EXCEPT FOR ORGANIZATION’S INDEMNIFICATION OBLIGATIONS, GROSS NEGLIGENCE, OR WILLFUL MISCONDUCT, NEITHER PARTY WILL BE LIABLE TO THE OTHER OR ANY OTHER PERSON FOR ANY CONSEQUENTIAL, INCIDENTAL, SPECIAL, INDIRECT, PUNITIVE OR EXEMPLARY DAMAGES, INCLUDING WITHOUT LIMITATION, LOSSES OF ANTICIPATED PROFITS, BUSINESS, REVENUE, DATA, OR COSTS OF SUBSTITUTE GOODS OR SERVICES, HOWEVER CAUSED EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO EVENT SHALL SPORTSENGINE’S LIABILITY ARISING UNDER THIS AGREEMENT EXCEED THE AMOUNT OF PAYMENTS MADE UNDER THIS AGREEMENT IN THE TWELVE (12) MONTHS IMMEDIATELY PRIOR TO EVENT GIVING RISE TO SUCH LIABILITY.
     
  15. Insurance. Each party shall, throughout the Term, maintain at its sole cost and expense insurance policies with a reputable insurer in respect of its liability under this Agreement and shall produce evidence of such policies to the other upon request.
     
  16. Termination.
    1. Termination for Breach. Either party may terminate this Agreement if the other party fails to cure any material breach of this Agreement within thirty (30) days after written notice of such breach.
       
    2. Discontinuation of SportsEngine Play. If SportsEngine re-brands or discontinues the delivery of SportsEngine Play, SportsEngine shall have the right to terminate this Agreement upon written notice (email sufficing) to Organization, effective as of the date of such re-branding or discontinuation.
       
    3. Effect of Termination. Sections 12-14, 16(c), and 18 shall survive expiration or termination of this Agreement.
       
  17. Force Majeure If because of an act of God (other than weather); unavoidable accident; fire; national emergency; earthquake; epidemic; pandemic; lockout or strike; riot; government action; failure of technical facilities; war; act of terrorism; electrical, internet, or telecommunication outage not caused by either party; or other event beyond the parties’ reasonable control (each, a “Force Majeure”), such party is unable to perform such party’s obligations hereunder (other than payment), then (a) such inability will not be a breach of this Agreement, (b) such non-performance shall be excused hereunder, (c) the parties’ respective rights and obligations will be adjusted in a fair and equitable manner, and (d) performance will be reinstituted upon the removal or other cessation of the Force Majeure, if appropriate.
     
  18. Miscellaneous.
    1. Disputes to Be Heard in Court. SportsEngine and Organization agree that any complaint, dispute, or disagreement, whether based on past, present, or future events, arising out of or related in any way to this Agreement or regarding (i) Organization’s use of or interaction with the SportsEngine Play Services, (ii) any purchases or other transactions or relationships related to Organization’s use of the SportsEngine Play Services, or (iii) any data or information Organization provides to SportsEngine or that SportsEngine gathers in connection with such use, interaction or transaction will be resolved in federal or state (including small claims) court and neither party shall be required to arbitrate any claims against the other. Any unfiled claims following the effective date of this agreement shall be resolved in federal or state (including small claims) court as the case may be and this dispute resolution procedure expressly supersedes any prior provision of any agreement. 
       
    2. Applicable Law; Jurisdiction & Venue. This Agreement will be governed by the laws of the State of New York without reference to its principles of conflicts of laws. The parties consent to the personal jurisdiction of the state and federal courts in New York and further agree that venue for any cause of action arising out of or relating to this Agreement shall be exclusively in New York, New York.
       
    3. General. Organization shall not assign or otherwise transfer this Agreement or any rights or obligations hereunder whether by operation of law or otherwise, to any third party without SportsEngine’s prior written consent, and any such assignment in violation of this Section will be void. The relationship of the parties is that of independent contractors and nothing herein shall be construed to create any employment, agency, joint venture, partnership or any relationship other than that of independent contractors. This Agreement contains the entire understanding between the parties, supersedes all other agreements of the parties relating to the subject matter hereof and may only be amended by a written agreement signed by authorized representatives of both parties. No waiver of any provision of this Agreement shall be effective unless in writing, and shall not limit any other remedy, right or obligation of either party. If any provision shall for any reason be held invalid or unenforceable, such invalidity or unenforceability shall not affect any other provision hereof, but this Agreement shall be construed as if such invalid or unenforceable provision had never been contained herein. All notices hereunder will be in writing and delivered in person or express, next-day mail or electronic mail (with confirmed receipt of transmission) to the respective addresses set forth on the Order Form, unless such addresses are changed by written notice. This Agreement may be executed in counterparts, each of which shall be deemed an original and all of which together shall constitute one instrument. Any signatures of the parties transmitted electronically or by PDF shall be deemed to be their original signatures for all purposes.
       
    4. Additional Terms and Conditions. Organization and Organization Customers (as applicable) are subject to the Subscription Agreement, Data Processing Agreement, and all of the standard terms and conditions and applicable additional terms located on SportsEngine’s website: https://www.sportsengine.com/terms-and-conditions, which are subject to change by SportsEngine from time to time (the “SportsEngine Terms”). If there is any conflict between the SportsEngine Terms and the terms and conditions of this Agreement, this Agreement governs to the extent of such inconsistency.
       

II. SportsEngine Play Standards

SportsEngine reserves the right not to accept, or to require revisions to, any materials submitted pursuant to this Agreement, including but not limited to materials that are inconsistent with SportsEngine’s then-current integrity policies, standards and practices, advertising guidelines, and/or that contain any of the following:

  • Content containing themes or talent that depict or are associated with objectionable social or political messaging or agendas
  • Sexually explicit content or nudity
  • Content that could be deemed obscene or indecent
  • Illegal drug use or the abuse of legal drugs or alcohol
  • Derogatory characterizations of any ethnic, racial, sexually-oriented or religious groups
  • Profane or other potentially offensive language
  • Content containing inappropriate religious symbolism, practice or advocacy
  • Violence, especially where women or children are victims or, are threatened by, acts of violence
  • Guns or weaponry, except that guns or weapons that are specifically designed for recreational purposes (i.e., non-military grade weapons that are designed solely for use in legal target shooting, hunting or fishing) may be accepted in hunting programming on a case-by-case basis (for the avoidance of doubt, programming that depicts the hunting or killing of vulnerable, threatened, or endangered animals (e.g., big cats, polar bears, elephants, rhinos) is not acceptable)
     

SportsEngine reserves the right to include additional categories on the above list at any time and to reject any programming that contains other content or elements that SportsEngine, acting in its sole discretion, deems inappropriate.

Sportsman Solutions Partners with SportsEngine in Multi-Year Agreement

NBC Sports Next, the sports technology and innovation division of NBC Sports, today announced a new technology partnership with Waukee, Iowa-based Sportsman Solutions, a sports consultancy business for amateur leagues and organizations, as well as an owner/operator for a growing portfolio of multi-sport tournament facilities throughout the Midwest.

The multi-year agreement names SportsEngine, NBC Sports Next’s leading team and club management technology platform, the exclusive provider of online member management, registration, payments, and video streaming technology for participating Sportsman Solutions facilities.

“As Sportsman Solutions strives to help youth sports organizations reach their full potential, we’re excited to partner with them to provide our proven SportsEngine technology that not only will create operational efficiencies but also help their client facilities connect with young athletes and their families like never before through video streaming,” said Nick Busto, Vice President, Video Operations, NBC Sports Next.

“Sportsman Solutions is thrilled to announce our strategic partnership with NBC Sports Next, part of the world’s most-recognizable global brands,” said Jacob Shandri, Managing Partner, Sportsman Solutions. “The intent of this partnership is to bridge gaps for our clients’ sports facilities across the country. The SportsEngine Play solution paired with NBC Sports Next’s product business model provides a solution to the problem of limited access to viewership and efficient software at our portfolio of venues.”

With a current portfolio of eight owned or managed youth sports facilities throughout the Midwest, Sportsman Solutions is a full-service, pre-construction consultant, owners’ agent representative and post-opening facilities management solution wrapped up in one firm. Its state-of-the-art Gregg Young Sports Campus in Norwalk, Iowa, is one of the firm’s flagship facilities, featuring venues for both indoor and outdoor sports across a 20-acre campus. Each Sportsman Solutions project is managed to draw visitors as a youth sports destination, as well as an important economic driver for its community.

The new partnership with NBC Sports Next provides the opportunity for all Sportsman Solutions clients to implement SportsEngine software, the industry’s leading team and tournament technology for youth sports, to help manage daily functions, such as payment collection, registration, scheduling, payment collections, a team mobile app, and more.

Facilities also will have the capability to stream every game through the SportsEngine Play youth sports streaming platform. Launched in October 2023 as the first-of-its-kind subscription streaming service for amateur sports, SportsEngine Play connects millions of young athletes and their families with the sports they love. Currently serving more than 10,000 facilities, sports organizations, tournaments and teams, the platform gives these organizations and individuals, including athletes and their families, the ability to capture and stream video of sports events on just about any device – from sophisticated AI cameras mounted at sporting venues to personal smartphones, and features editing tools for reel and highlight creation. SportsEngine Play also is constantly adding new competitive content through the acquisition of streaming rights to elite amateur sports that will entertain and inspire young athletes.

In addition to live and on-demand event streaming, SportsEngine Play’s All Access subscription tier offers a growing library of video that provides young athletes and their families with everything they need to know about their sports of choice, from rules and equipment to training and skills to mental health, fitness and more. The plan features exclusive instructional videos from world-class athletes like Michael Phelps, Larry Fitzgerald, Shaun White, Kerri Walsh Jennings, and others, who offer video collections featuring tips and techniques highlighting their training regimens, as well insight on leadership and mental health.

SportsEngine technology serves more than 30,000 small and medium-sized youth sports organizations, tournaments, the USOPC and Governing Body community, professional sports leagues and thousands of municipalities with its cutting-edge suite of technology solutions to dramatically reduce the time they spend on administration and communication, allowing them to focus more time on developing their athletes.


About Sportsman Solutions

 

Sportsman Solutions is committed to providing positive solutions for athletic facilities, leagues and organizations in various sports – a vision of creating innovative solutions for sports facility owners/operators by working with complimentary entities to create a positive working business model. It is no secret that youth sports are an important segment of our society. Participation is rising, opportunities are increasing, and demand for top level facilities are as high as they have ever been. In the rush to keep up, many communities/private entities are building sports complexes to try and meet community interests, but most are unknowingly built in such a way that they do not have a legitimate shot of reaching their full potential. However, with careful planning and cooperation, these sports complexes can achieve the desired success and longevity and become a centerpiece to a community. A successful facility requires more than a tremendous physical structure – it also needs top-level partners, community buy-in and a coordinated plan. Sportsman Solutions and its partners can help your facility with everything from small consulting pieces to fix a problem, to a comprehensive plan of making a better “ecosystem” for your complex. 

Fixing Negative Team Culture in Youth Sports: From Turmoil to Triumph

Sr. Manager, Product Marketing at SportsEngine

December 3, 2024 | 3 minutes, 32 seconds read

Picture this: you are part of a team with a dream culture, players lift each other up, and every game is played with mutual respect. Sounds ideal, right? But sometimes, reality paints a different picture—bullying, favoritism, and other forms of toxicity creep into team dynamics, leaving young athletes disheartened. Let’s talk about negative team culture, why it’s harmful, and, most importantly, how you can fix it.

What Does Negative Team Culture Look Like?

Negative team culture often wears a mask, but its effects are hard to ignore. You might notice:

  • Bullying: Players singling out a teammate with mocking, exclusion, or outright hostility.
  • Favoritism: A coach always chooses the same player for key roles, sidelining others regardless of effort.
  • Communication Breakdowns: Misunderstandings fester into distrust between players, coaches, and even parents.
  • Exclusionary Practices: Subtle (or not-so-subtle) ways certain athletes are made to feel like they don’t belong.

It’s more than hurt feelings—it’s about missed opportunities for growth and joy in sports. So, how do we turn things around?

Shifting the Culture: Practical Steps for Change

Building a positive team environment takes effort, but the rewards—better morale, stronger bonds, and happier athletes—are well worth it. Let’s explore how to make it happen.

1. Lay Down the Ground Rules

Before the season kicks off, set clear expectations with your team. Draft a code of conduct emphasizing mutual respect, teamwork, and inclusivity. It’s like the playbook for behavior—everyone knows what’s expected.

2. Open the Lines of Communication

Ever feel like people are talking at each other, not with each other? Regular team meetings, anonymous feedback surveys, and approachable coaches can bridge that gap. When players feel heard, they’re more likely to voice concerns before they snowball into problems.

3. Make Team-Building Fun (and Frequent)

Activities like scavenger hunts, trust exercises, or hanging out at a local park can work wonders for team morale. These moments remind players that they’re not just teammates but a second family.

4. Empower Coaches as Leaders, Not Bosses

Coaches set the tone. Training them to lead with empathy, fairness, and consistency creates a ripple effect. A coach who models respect and kindness encourages players to follow suit.

Tackling Issues Head-On: Repairing a Toxic Culture

Sometimes, you don’t catch toxicity until it’s already entrenched. Don’t worry—it’s never too late to course-correct.

1. Call It Out, Calmly

The first step? Acknowledge the problem. Ignoring toxic behaviors only gives them room to grow. Hold private discussions with those involved, focusing on solutions, not blame.

2. Bring in Fresh Perspectives

Sometimes, an outside voice is precisely what you need. Sports psychologists or conflict resolution experts can provide insights and strategies tailored to your team’s unique challenges.

3. Reward What You Want to See

Celebrate the good stuff. Make it known when a player helps a struggling teammate or shows great sportsmanship. Positive reinforcement helps those behaviors stick.

Leveraging Tools to Keep Things on Track

Here’s the thing: managing a team can get messy, but technology can help. Platforms like SportsEngine HQ or SportsEngine Motion streamline team communication, scheduling, and even skill tracking. They’re like having an assistant coach—one who never forgets practice times or misses a message.

Why It Matters

Youth sports are about so much more than trophies. They’re about teaching kids the values of teamwork, respect, and resilience. When negative culture clouds that mission, everyone loses. But with proactive strategies and a commitment to fostering inclusivity, you can turn even the most challenging team dynamics into a success story.

Let’s build the kind of sports experience kids remember for all the right reasons. Are you ready to lead the change?

Encourage your team to take the first step today.

Simon MacKenzie

About Simon MacKenzie

Sr. Manager, Product Marketing at SportsEngine

Simon MacKenzie is a Sr. Manager, Product Marketing at NBC Sport Next. His work is focused on keeping the customer's voice at the center of the evolving SportsEngine platform and is also the co-host of the For the Love of Sport podcast, celebrating the stories and people who make youth sports happen. 

Simon is a lifelong athlete in many different sports (from swimming, golf, and basketball to playing collegiate soccer, tennis, and lacrosse). You can find him cheering on the Minnesota Vikings, playing with his dogs, or absent-mindedly practicing his golf swing when not in the office. 

Connect with Simon MacKenzie

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Not on SportsEngine, yet? Fill out this form, and one of our experts will show you how we can take your organization to the next level.

 

Are Processing Fees Draining Your Youth Sports Budget?

Content Contributor at SportsEngine

November 20, 2024 | 3 minutes, 37 seconds read

Online payment processing can make or break your youth sports budget in today's digital age.  While these systems offer convenience and ease of use, they also introduce hidden fees that can impact your organization's finances. Learn why it’s critical to understand why these fees matter and how they work when selecting new sports management software for your team. 

1. Can Significantly Impact Registration Costs 

Processing fees are unavoidable charges applied to online transactions, usually consisting of a percentage of the transaction amount plus a fixed fee. 

For example, when Ben registers his son for hockey, he pays the registration fee along with an additional processing fee tied to the transaction. With SportsEngine, these fees are transparently structured as a combination of a percentage of the order and a flat transaction fee. 

Understanding these fees is crucial—they play a key role in managing your overall platform expenses and keeping registration costs affordable for families. Choosing a comprehensive solution like SportsEngine ensures your organization has the tools to navigate these fees effectively while keeping budgets in check. 

2. Transparency and Trust with Participants 

Transparency is crucial when choosing a youth sports management platform. Is the company upfront about fees, or are you discovering hidden costs after signing up? Do they clearly explain their pricing so families understand exactly what they’re paying for?

Our team compared platforms and found that while some competitors advertise a low 2% processing fee upfront, families often face unexpected additional charges with each registration after the team has committed to the platform. Don’t let hidden fees catch your organization off guard—clarity matters!

Clear communication about processing fees fosters trust between your organization and its members. When administrators and families are informed about these fees upfront, they can make informed decisions and appreciate transparency.  

LEARN MORE: Get a full competitive cost analysis by one of our representatives > 

3. Financial Planning and Budgeting 

If you are a youth sports administrator, you have more to worry about than added or hidden fees. Being aware of how the system you are using utilizes processing fees not only allows you to be transparent but also allows you to budget effectively.  

 Understanding the processing fees when you are setting up your annual or seasonal budgets allows you to set registration prices accordingly and allocate funds accurately. So when the team is asking about new equipment, you won’t have to worry about where the funds will come from because you aren’t paying any hidden or random fees. 

Why Processing Fees and Provider Choice Matter 

Understanding processing fees isn't just a financial detail—it’s a cornerstone of effectively managing your youth sports organization. These fees directly impact registration costs, participant trust, and your ability to plan budgets confidently. By choosing a provider like SportsEngine that prioritizes transparency and offers structured, predictable fees, you can avoid unwelcome surprises and hidden costs that strain your finances and relationships with families. 

LEARN MORE: Dive into our customer stories to discover why over 45,000 organizations chose SportsEngine as their software provider > 

Not Ready to Switch? 

If switching platforms isn’t an immediate option, consider taking steps to "bake in" processing fees into your current pricing structure. Transparent communication about these adjustments can foster trust with your members while maintaining financial stability. Alternatively, explore your fees with SportsEngine and schedule a call to learn how we can help streamline your operations. 

Ready to take the next step? 

Whether you want a competitive cost analysis or to learn more about our tools and features, we’re here for you. Fill out the form below and one of our representatives will be in touch with you shortly! 

 

Kelsey Erwin-Formaneck

About Kelsey Erwin-Formaneck

Content Contributor at SportsEngine

Kelsey Erwin-Formaneck is a marketer, writer, and podcast producer for SportsEngine, Inc. She currently works to provide solutions across various digital platforms to help increase youth sports participation, and share the love of sport. Kelsey grew up playing golf, softball, and dance in southeastern Minnesota. In her spare time, you can find her cheering on her favorite Minnesota Wild players, fulfilling her need for speed at a racetrack, or getting out for a trail run.

Schedule your free demo

Not on SportsEngine, yet? Fill out this form, and one of our experts will show you how we can take your organization to the next level.

 

Emerald Acres Sports Connection Selects SportsEngine Play as Exclusive Video Streaming Partner

MINNEAPOLIS, Minn. (Nov. 18, 2024) – Youth sports technology leader NBC Sports Next  today announced one of its most comprehensive video streaming partnerships to date with  Emerald Acres Sports Connection, a 150-acre, multi-purpose youth sports facility in Mattoon, Ill. The multi-year partnership names SportsEngine Play, NBC Sports Next’s fast-growing youth and amateur sports streaming platform, the facility’s “Exclusive Video and Streaming Partner.”

Scheduled to open in December 2024, Emerald Acres is strategically located between major metropolitan areas in the Midwest – including Chicago, St. Louis and Indianapolis – and will serve as a sports travel destination for thousands of youth sports clubs and teams expected to compete at the facility each year. Tournaments and activities at Emerald Acres also will create significant economic impact on the Mattoon community, with officials projecting more than a half-million visitors on an annual basis, resulting in nearly 60,000 hotel room nights and $23.8 million in direct spending. Emerald Acres is managed by The Sports Facilities Companies (SFC), which develops and manages the nation’s premier sports, recreation and event venues, from community aquatic centers to stunning, multi-sport tournament destinations.

“We’re proud of our overall relationship with The Sports Facilities Companies and excited to partner with their premier Midwest location,” said Nick Busto, Vice President, Video Operations, NBC Sports Next. “From its grand opening and beyond, SportsEngine Play will make it possible for every family members, friends and players across North America to catch every moment of competition played at Emerald Acres, while also having access to exclusive instructional and educational content on the platform.”

As the exclusive streaming provider, SportsEngine Play will showcase competition via the installation of smart cameras at every inside and outside playing surfaces at Emerald Acres. Each fixed camera is equipped with intelligent technology that can follow the gameplay seamlessly and integrate the video with SportsEngine Play to deliver immersive coverage of every game. On the competition side, the venue includes eight basketball courts, 16 volleyball courts, four baseball diamonds, 12 multipurpose turf fields, an entertainment center, and walkable hospitality. The facility also features flex rooms, locker rooms, and an on-site, walk-in clinic, offering athletes and visitors a comprehensive, forward-thinking environment. Fans can view all games via a SportsEngine Play subscription online.

“We’re thrilled to team up with NBC Sports Next and bring SportsEngine Play to Emerald Acres,” said Tyler Yoder, General Manager, Emerald Acres Sports Connection. “This partnership elevates our facility’s capabilities, allowing us to offer a truly state-of-the-art experience for athletes, families, and fans, alike.”

As part of SportsEngine's leading youth sports technology brands, SportsEngine Play launched in October 2023 as the first-of-its-kind subscription streaming service for amateur sports, connecting millions of young athletes and their families with the sports they love. SportsEngine Play’s recently announced partnership with SFC will bring video and streaming to SFC’s 60-plus managed venues across the country, including Emerald Acres. Currently serving more than 10,000 facilities, sports organizations, tournaments and teams, the platform gives these organizations and individuals, including athletes and their families, the ability to capture and stream video of sports events on just about any device – from sophisticated AI cameras mounted at sporting venues to personal smartphones, and features editing tools for reel and highlight creation. SportsEngine Play also is constantly adding new competitive content through the acquisition of streaming rights to elite amateur sports that will entertain and inspire young athletes.

In addition to live and on-demand event streaming, SportsEngine Play’s All Access subscription tier offers a growing library of video that provides young athletes and their families with everything they need to know about their sports of choice, from rules and equipment to training and skills to mental health, fitness and more. The plan features exclusive instructional videos from world-class athletes like Michael Phelps, Larry Fitzgerald, Shaun White, Kerri Walsh Jennings, and others, who offer video collections featuring tips and techniques highlighting their training regimens, as well insight on leadership and mental health. 

SportsEngine technology serves more than 30,000 small and medium-sized youth sports organizations, tournaments, the USOPC and Governing Body community, professional sports leagues and thousands of municipalities with its cutting-edge suite of technology solutions to dramatically reduce the time they spend on administration and communication, allowing them to focus more time on developing their athletes. 

About Emerald Acres Sports Connection

Emerald Acres Sports Connection is the newest premier multipurpose sports and program-driven tourism venue in Mattoon, IL. Centrally located between three major cities, it serves as a regional hub for activity, entertainment, and opportunity. Spanning 150 acres, it features eight basketball courts, 16 volleyball courts, eight baseball diamonds, 12 multipurpose turf fields, an entertainment center, and walkable hospitality. The facility also includes flex rooms, locker rooms, and an on-site walk-in clinic, offering athletes and visitors a comprehensive, forward-thinking environment. As a member of the SFNetwork, the nation’s largest and fastest-growing network of sports facilities, Emerald Acres Sports Connection is operated by The Sports Facilities Companies (SFC), the industry leader in outsourced operations. For more information, visit Emerald Acres Sports Connection’s website.

Webinar Recap: HQ Payment Plans & Discount Enhancements

In our latest SportsEngine HQ webinar, Marie Fitzgerald and Jason McConnell introduced valuable new tools and updates to simplify season management and finances for youth sports admins. Key highlights included:

  • Flexible Installment Adjustments: Learn how to easily cancel, adjust, or add payment installments, reducing admin time spent on custom payment requests.
  • Custom Credit Reasons: Dive into how to track credits with detailed reasons (e.g., scholarships, volunteer work), making it easier to report adjustments.
  • Sibling and Early Bird Discounts: Discover new discount options for families with multiple athletes and early sign-ups, supporting simplified discount applications without stacking complexities.
  • Refund Enhancements: Do you have a family that overpaid? Admins can now refund an initial payment and recollect it later, making it easier to adapt to family needs or adjustments in payment methods.
  • Late Fee & Early Bird Pricing: Need pricing flexibility? Explore new features that allow price variations based on date ranges and automatic adjustments for early and late registrations. 

Dive into the future state of SportsEngine HQ's roadmap and what is on the horizon for youth sports financial processes—critical updates that are designed to reduce paperwork.

Watch the Replay

Watch the full webinar replay to learn more on how you can streamline your youth sports operations with SportsEngine HQ.

Want to learn more? Schedule your free demo today >

SportsEngine Play and Arizona Athletic Grounds Launch Major Youth Sports Streaming Partnership

SportsEngine Play will Offer Live and On-Demand Streaming of Thousands of Games and Events Played Each Year Across 116 Arizona Athletic Grounds’ Fields and Courts.

NBC Sports Next's fast-growing SportsEngine Play youth and amateur sports streaming platform will showcase young athletes from around the world who compete in thousands of games and events held each year at Arizona Athletic Grounds (AAG), one of America’s largest youth sports facilities, through a new partnership announced today between the two organizations.

“You can count Arizona Athletic Grounds among the country’s top-shelf youth sports facilities where many of today’s elite athletes train,” said NBC Sports Next President Will McIntosh. “The number of games and events that will be streamed each year by SportsEngine Play across the facility’s more than 100 playing surfaces will be staggering. We’re extremely excited to capture all the action so family, friends and fans of the athletes competing there never have to miss a moment.” 

The partnership designates SportsEngine as AAG’s “Exclusive Video and Streaming Partner.” The NBC Sports Next platform is installing more than 80 fixed cameras, each equipped with intelligent technology that can follow the gameplay seamlessly and integrate the video with SportsEngine Play to deliver immersive coverage of every game.

“We are pleased to partner with NBC Sports Next to offer the SportsEngine Play platform,” said Meg Stevens, President, Arizona Athletic Grounds. “Providing our guests with access to live streams, archived content and the ability to clip highlights through SportsEngine Play is a strong fit for our vision to make Arizona Athletic Grounds the best youth sports facility in the country.”

AAG’s sporting venues span 280 acres in Mesa, Ariz. The grounds include eight Baseball and Softball fields; 16 Basketball Courts; 24 multi-purpose fields for soccer, football and lacrosse; 50 indoor Volleyball Courts; 12 Beach Volleyball Courts; 6 indoor futsal courts; 41 Pickleball Courts; a 14,000-square-foot performance center; and multiple festival fields. SportsEngine Play will stream from venues, including baseball and softball, basketball, multi-sport fields, indoor and beach volleyball, and futsal. AAG, which opened in 2022, serves more than 2.6 million visitors each year and attracts as many as 100,000 visitors during tournament weekends, welcoming teams from around the globe. 

As part of SportsEngine's leading youth sports technology brands, SportsEngine Play launched in October 2023 as the first-of-its-kind subscription streaming service for youth and amateur sports, connecting millions of young athletes and their families with the sports they love. Currently, serving more than 10,000 facilities, sports organizations, tournaments and teams, the platform gives these organizations and individual, including athletes and their families, the ability to capture and stream video of sports events on just about any device – from sophisticated AI cameras mounted at sporting venues to personal smartphones, and features editing tools for reel and highlight creation. SportsEngine Play also is constantly adding new competitive content through the acquisition of streaming rights to elite amateur sports that will entertain and inspire young athletes.

In addition to live and on-demand event streaming, SportsEngine Play’s All Access subscription tier offers a growing library of video that provides young athletes and their families with everything they need to know about their sports of choice, from rules and equipment to training and skills to mental health, fitness and more. The plan features exclusive instructional videos from world-class athletes like Michael Phelps, Larry Fitzgerald, Shaun White, Kerri Walsh Jennings, and others, who offer video collections featuring tips and techniques highlighting their training regimens, as well insight on leadership and mental health. 

Learn more about SportsEngine Play for your facility >

Schedule your free demo

Not on SportsEngine, yet? Fill out this form, and one of our experts will show you how we can take your organization to the next level.

 

Celebrate the Season in Style: How to Personalize Your Team’s Holiday Gear

Content Contributor at SportsEngine

November 7, 2024 | 3 minutes, 11 seconds read

The holiday season is here, and there’s no better way to celebrate with your team than with personalized, festive gear. SquadLocker’s customizable products, from cozy holiday sweaters to branded accessories, allow your team to show off their spirit with a holiday twist. Imagine everyone decked out in holiday sweaters featuring your team’s logo and colors—a fantastic way to bring everyone together this season.  

Deck the Team Out with SquadLocker’s Holiday Sweaters 

New this year, SquadLocker’s holiday sweaters make it easy to combine team pride with holiday cheer. Personalize these high-quality sweaters with your team’s logo, colors, and even a special message. Perfect for players, coaches, and fans of all ages, they’ll keep everyone warm and connected to the team during this festive season.  

Check out the Armstrong Cooper Youth Hockey holiday store for a real-world example. Their dedicated holiday shop on SportsEngine features everything a hockey family could need for the season, including a standout holiday sweater. These items are great for team bonding and gifting to fans and family members.  

If you haven’t set up a team store yet, it’s easy to start! Follow this step-by-step guide to set up your SquadLocker store through SportsEngine.  

How to Promote Your SquadLocker Store and Boost Holiday Sales 

Once your store is live, it’s time to spread the word! Here’s how to make sure your team and fans don’t miss out on the holiday gear:  

  • Social Media Highlights: Share images and updates about your new holiday items on your team’s social media platforms. Feature your holiday sweater and create urgency with limited-time offers or countdowns.  

  • Email Announcements: Send an email blast to your team’s contact list announcing the holiday collection and including direct links to the store. Highlight the holiday sweater and other seasonal items as must-have gifts.  

  • On-Site Promotion: Add a banner linking to your store on your team’s website and feature sample event items to get everyone excited about the gear.  

Inspiration for Festive, Personalized Designs 

Make your team’s holiday gear stand out with these ideas:  

  • Add Holiday Icons and Colors: Incorporate seasonal graphics like snowflakes or trees and add holiday-inspired colors that complement your team’s branding.  

  • Create a Seasonal Message: Personalize with slogans like “Happy Holidays from [Team Name]” or “Here’s to a Winning Season!” to make the gear even more meaningful.  

Tips for Managing Your SquadLocker Store Through the Holidays

Keep your team organized and happy by following these best practices:  

  • Encourage Early Orders: Remind families and fans to place orders early to ensure delivery before the holidays. Find more information on SquadLocker’s holiday delivery schedule here

  • Set Order Deadlines: Post order deadlines for guaranteed holiday delivery so families aren’t caught off guard.  

With SquadLocker’s holiday sweaters and an easy-to-manage store through SportsEngine, celebrating the season with personalized team gear is fun, simple, and festive. Let your team shine this holiday season! For more tips and ideas, explore SportsEngine.com and make this holiday season one for memory books. 

  

 

Kelsey Erwin-Formaneck

About Kelsey Erwin-Formaneck

Content Contributor at SportsEngine

Kelsey Erwin-Formaneck is a marketer, writer, and podcast producer for SportsEngine, Inc. She currently works to provide solutions across various digital platforms to help increase youth sports participation, and share the love of sport. Kelsey grew up playing golf, softball, and dance in southeastern Minnesota. In her spare time, you can find her cheering on her favorite Minnesota Wild players, fulfilling her need for speed at a racetrack, or getting out for a trail run.

Schedule your free demo

Not on SportsEngine, yet? Fill out this form, and one of our experts will show you how we can take your organization to the next level.

 

Introducing the Redesigned SportsEngine Play App: The App for Livestreaming Youth Sports

Content Contributor at SportsEngine

November 7, 2024 | 2 minutes, 49 seconds read

We’re excited to announce the release of the fully revamped SportsEngine Play Mobile App, designed to revolutionize how you experience youth sports. Whether you're a parent, coach, or admin, the app provides a streamlined solution for watching live games, accessing replays, and managing your team's streams—all in one place.

A Full Viewing Experience with Real-Time Game Schedules

One of the standout features of the newly revamped SportsEngine Play is its complete viewing experience. Fans can easily check their upcoming game schedule and stream live events without navigating multiple platforms. Everything is integrated, so you can follow your favorite teams and catch every moment, whether you're watching from the stands or at home.

But that’s not all—whether you missed the action or just want to relive an essential play, you can also access instant replays from recent games. No more searching or waiting for the highlights to be posted later—everything is available right in the app, giving you a seamless connection to your team's most significant moments.

Admin-Only Features: Stream Management Simplified

For administrators and coaches, the SportsEngine Play Mobile App offers a whole new level of control and convenience. As an admin, you can directly integrate your team's schedules from SportsEngine HQ and go live with the click of a button. Making it easy for you to provide live coverage of games directly to fans and families.

With the SportsEngine Play app, you get more than just a viewing experience—you get complete control over how your team’s games are broadcasted and shared.

Available on iOS and Android

The SportsEngine Play Mobile app is available for iOS and Android devices. Download it today from the iOS App Store or the Google Play Store

Whether you're tuning in for a livestream or managing your team's broadcast, SportsEngine Play has you covered. Dive in to start engaging with your favorite teams and fans today. 

 

Are you an admin or facility manager looking to bring SportsEngine Play to your organization? 

Dive into the demo form below to see how our platform can transform your youth sports experience. 

Kelsey Erwin-Formaneck

About Kelsey Erwin-Formaneck

Content Contributor at SportsEngine

Kelsey Erwin-Formaneck is a marketer, writer, and podcast producer for SportsEngine, Inc. She currently works to provide solutions across various digital platforms to help increase youth sports participation, and share the love of sport. Kelsey grew up playing golf, softball, and dance in southeastern Minnesota. In her spare time, you can find her cheering on her favorite Minnesota Wild players, fulfilling her need for speed at a racetrack, or getting out for a trail run.

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