Winning is not necessarily a goal--winning is an indication of successful teaching and learning.
The team quest for winning is being given a bad name, and it's degraded the effort of some coaches to actually win. Many coaches say winning is not important, but that is simply not true.
Coaching is teaching, and the performance of our students is in direct relationship with how well we teach them.
For example, a math class that has an average of 87% per student on an exam is an indication of how well they learned the material. It shows how the students understood the concepts the teacher tried to convey. That is winning in the classroom.