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Non-Profit League Reinvents Online Presence to Connect With Young Families

Girls playing basketball

Shutterstock: Monkey Business Images

Todd Glasscock, a self-proclaimed “older guy” that didn’t grow up using the Internet, was asked to build a website for a growing non-profit youth sports league in Texas and to make registration easier for busy families.


Name: Todd Glasscock

Organization: Christian Federation of Police Officers - Police Athletics League

Position: Website Administrator, Advisory Board Member

SportsEngine Tools Utilized: RegistrationSitebuilder

What he was up against

The Christian Federation of Police Officers - Police Athletic League (CFPO-PAL) is a unique non-profit sports league that features five sports: Football, basketball, cheerleading, volleyball, and track and field. The league is comprised of more than 2,300 athletes and caters to young, busy families that are operating on a tight budget.

Todd needed to find an easy, affordable, and powerful league management solution to boost the league’s online presence and allow families to quickly register their athletes online.

What SportsEngine did to help

CFPO-PAL chose SportsEngine to create and host a custom website to share schedules, standings, game results, photos, and videos. The league also utilized the Registration tool to move the entire signup process online.

What the impact was

CFPO-PAL believes that every kid deserves to play sports, no matter the cost.

“It’s really a grassroots league,” says Todd Glasscock, CFPO-PAL website administrator. “Everyone involved with the organization is a volunteer, and no one gets paid. Kids can play sports with us for just $150, and we provide the facilities and the gear in most cases.”

After attending a webinar with SportsEngine in 2009, Todd and Frank Calabrese, CFPO-PAL director of operations, immediately knew they found a partner they could count on and afford.

“After the webinar, I fell in love with how easy the website was to manage and use — I was just in awe at what SportsEngine could provide us for such an affordable cost,” says Todd. “They built us a custom website that has all the information our families, athletes, and coaches need.”

Todd has been especially impressed with how simple the registration process is and how important the database of family and athlete information has been for the league.

“The ability to capture all parent and athlete information in a database has been huge for us, especially when it’s time to remind them to come back for next season and register,” says Todd. “The ability to communicate with parents is maybe the most important thing a league needs to do, and SportsEngine allows us to do that.”

Parents and athletes have also taken notice of the league’s website and online registration.

“These young families are busy and very tech-savvy, they expect to be able to register for sports online — they love how quick and easy it is,” says Todd. “Then, once the season has started, the kids see their game photos and videos posted on the website, which makes them feel like star athletes.”

“I can’t say enough about SportsEngine,” says Todd. “The website is easy to use, setting up registration is a breeze, and the customer support is outstanding. I have and will continue to recommend SportsEngine.”

"I can’t say enough about SportsEngine — the website is easy to use, setting up registration is a breeze, and the customer support is outstanding. I have and will continue to recommend SportsEngine."


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