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Member Billing Guide for Studios, Gyms and Facilities

The Beat - Extra

During this unprecedented time, situations for clubs are changing daily, if not hourly. We recognize that it can be very difficult to make decisions that are best for your club when no one knows exactly what is going to happen next. Since this has come to fruition, we have formally laid out a GoMotion resource guide to help you with common actions that businesses are taking right now- including ways to communicate with your members and ways to handle financials. 

We’ve also chatted with several customers, just like you, to gather best practices, intel, and new ideas to implement during this time to ensure your business is running as smoothly as possible. Through doing this, we have collectively learned a lot about the determination, perseverance, and ability for so many of you to adapt quickly to an ever-changing situation. Keep it up!


SHOULD I STILL CHARGE MY MEMBERS FEES?

There are many factors to consider that can feed into making the best decision for your business. Do you need to pay your staff? Do you have facility payments to make or will they be deferred? Will you be holding virtual meetings and/or workouts to stay engaged with your membership? All of these are very real questions that can help guide you. 

Below we have listed out the three most common approaches our customers have taken thus far and why they’ve chosen the path.

OPTION 1

Charge members the full amount of their dues

Many people have opted for this route because their billing is set-up in a way that their members are paying for sessions, workouts and services from previous months. These businesses also have continued to host virtual practices and interactive sessions with their members on a regular basis via the GoMotion tools and other tools such as Zoom and Facebook Live. Because of this, all staff are still working and providing high value for members in a new creative way. 

OPTION 2

Charge members a percentage of their dues

Some people have chosen this path because they have more flexibility with their finances- they have more manageable facility payments, or have the option to defer, and they recognize that their members will not be receiving the same value during this time. However, owners choosing this route, have also continued to hold virtual practices, workouts and meetings so both athletes and parents are staying engaged.

If this seems like a good fit for you here are some different approaches at collecting a percentage of dues:

  • Define a single amount that everyone owes
  • Define a blanket percentage of dues that everyone owes
  • Ask your members how much they are willing to pay depending on their individual financial situations

OPTION 3

Do not charge members any of their dues

If you have the ability to continue practices virtually, or perhaps start a social media campaign, contest or group zoom meeting with your athletes and parents, you may want to consider invoicing your members at least a portion of your dues for this service. 

We do understand that some of you will need to make the difficult decision to not charge members at all. If this is the case, continue to communicate clearly with your members the new direction, reasons why and set expectations for the future.

 

If you are interested in better leveraging your GoMotion communication tools during this time, feel free to reach out to [email protected] for assistance.

 

 


MORE RESOURCES FOR YOUR BUSINESS

COMMUNICATION GUIDE - HOW CAN I KEEP MY MEMBERS ENGAGED?

ADDITIONAL FUNDING - WHAT ARE MY OPTIONS FOR FUNDING MY BUSINESS?

AT HOME RESOURCES FOR MEMBERS - TIPS, TRICKS, AND AT-HOME WORKOUTS FOR YOUR PARENTS AND ATHLETES

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