Goalies need to be incredibly mobile, they have a different conditioning need, they need to be very explosive, and their reaction time needs to be at an elite level every time they step on the ice.
In the beginning of the HockeyTraining.com days, it was really simple - all that was available was an off-season training program. When you off-season came around, you jumped on it, and that was that.
But, as the years went on our community of hockey players kept getting larger and larger and word was getting out about what kind of results people were getting on the off-season system.
Because of this boost in recognition, we had a lot more attention on our brand and programs. The only point of contention was that this attention wasn’t just from a single demographic, far from it.