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How Should You Communicate with College Coaches?

Communicating with college coaches infographic NCSA

Starting June 15 after a student-athlete’s sophomore year, most NCAA college coaches can begin contacting them via email, phone calls, texts, DMS and face-to-face meeting. Before you start reaching out to college coaches, here are some tips to help you make a great first impression.

1. Send an introductory email

The best way to introduce yourself to a college program is by first sending an introductory email sharing why you are interested in the program and how you can contribute to the team’s success. Resist the urge to copy and paste or send emails with generic subject lines. Instead, use an attention-grabbing subject line with your key information, such as “2021 RB from IL, 6’2” 220lbs, 4.6 40 yd dash.” At the end of the email, tell the coach when they should expect to hear from you.

Who should you send this email to? While you should definitely include the head coach, we also suggest doing some research to find out if the program has a recruiting coordinator. Because college coaches are busy and generally receive a great deal of emails, it’s a good idea to copy a recruiting coordinator on this email. If the program doesn’t have a recruiting coordinator, look for position or assistant coaches.

2. Follow up with a phone call

After you’ve introduced yourself via email, pick up the phone and give the coach a call to further open up the dialogue. This gives the coach an opportunity to tell you more about the program and schedule additional times to talk. While this can be nerve-wracking at first, college coaches are impressed by student-athletes with the confidence to make the call. To prepare, write a script and practice the call with a friend or family member beforehand. 

3. Stay in touch with social media 

Social media is a great recruiting tool that can be used to keep the lines of communication open. College coaches are known to use social media platforms to stay in touch with athletes and track their athletic development. You can also DM coaches whenever you have a new highlight video or important updates to share.

If you’re the parent of a student-athlete looking for ways to help them reach out to college coaches, it’s important to keep in mind that all recruiting emails, phone calls, texts and DMs should all come from the athlete. Rather than reaching out directly to a coach, parents can help prepare their athlete for conversations and give them questions for the coach to answer. This allows the coaches an opportunity to get to know the recruit and see how they take ownership of their recruiting process. Once their athlete has received an offer, this is when parents can step in a bit more and start asking financial aid questions.

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