“Coaches, assistant coaches, families, and I are all talking to businesses to purchase ads. Excess proceeds just go straight into helping players be able to afford to play.”
Some of Troy Beachy’s favorite childhood memories involved playing for the American Legion Baseball League, but the high registration price could have stopped him from playing if it hadn’t been for a few innovative Legion board members.
When Beachy’s father told the board he couldn’t afford the fees for his son to play, they came up with the idea for him and his son to sell advertisements in a booklet they printed every year. With a little work set out before them, they hit the ground running so that Beachy could don the uniform that season. “If we sold five $100 ads, I’d be able to play,” said Beachy. Today, as the president who oversees the majority of Greentown Youth Baseball League, Beachy is trying to recreate the innovation that helped him be able to play ball as a young man by having local Howard County businesses purchase ads and signs around the Greentown baseball fields.