In the leadup to Super Bowl LII, the National Football League will team with Comcast-NBCUniversal and Mayo Clinic to host the third annual 1st & Future startup pitch competition and invite innovators to share their solutions for advancing player health, safety, and performance of its players.

Photo of the competition

Up to nine startups will present their game-changing technologies to an exclusive audience and panel of judges at the Guthrie Theater in Minneapolis on February 3, 2018.

A picture of previous contest winners

The winning team from each of the three themes will receive a $50,000 check from the NFL and two tickets to Super Bowl LII.

A picture of previous contest winners

Registration is now open -- Deadline to apply is 11:59:59 pm (EST) on January 11, 2018